Chala Civan
Brooklyn,NY
Summary
Detail-oriented communications and media professional with experience managing multiple client campaigns in a fast-paced PR agency environment. Skilled in coordinating timelines, organizing outreach strategies, and ensuring campaign deliverables remain on schedule. Experienced in media relations, content review, and cross-team collaboration, with a track record of securing placements in major outlets including The New York Times, Forbes, and CNN. Highly organized, adaptable, and eager to contribute to efficient campaign execution and process improvement.
Overview
2
2
years of professional experience
Work History
Account Executive
AMW PR
New York City
08.2025 - Current
- Managed 6+ client PR accounts simultaneously, developing media strategies, coordinating communications, and supporting ongoing campaign execution.
- Developed branding and media characters for onboarding clients.
- Developed strategic messaging and talking points aligned with clients’ expertise, brand positioning, and current news cycles.
- Wrote and distributed press releases and targeted media pitches, representing clients to journalists and editors across national and international outlets.
- Created timely pitch angles tied to breaking news and industry trends to increase media engagement and coverage opportunities.
- Built and maintained targeted media lists using MuckRack, identifying relevant journalists and outlets for strategic outreach.
- Coordinated media interviews, press opportunities, and client briefings, facilitating communication between journalists and client executives.
- Secured earned media placements in major outlets including The New York Times, Forbes, CNN, New York Post, GB News, CGTN, and other publications.
- Produced timely PR performance reports, analyzing media coverage, campaign reach, and engagement metrics. Used Microsoft Office programs effectively.
- Analyzed media segments and journalist audiences to refine outreach targeting and prioritize high-value media opportunities.
Social Media Content Creator & Coordinator
Adelphi University
Garden City, New York
02.2024 - 05.2025
- Developed and curated multimedia content across 4+ social media platforms (Instagram, Threads, Twitter, TikTok) to engage current students, alumni, and prospective students, using Hootsuite analytics to track KPIs, perform sentiment analysis, and optimize reach.
- Produced visually compelling, brand-aligned content with Adobe Photoshop, Illustrator, Premiere Pro, Canva Pro, and Capcut, while capturing high-quality multimedia assets to enhance engagement and ensure brand consistency by keeping the engagement scores 10% higher than in previous years.
- Managed end-to-end social media coverage for major university events, capturing key moments, editing on-site, and posting real-time updates, boosting engagement among students, alumni, and prospective applicants.
Social Media Editor
Envoy Magazine
New York City
02.2025 - 04.2025
- Strategically conceptualized and pitched 10+ innovative content ideas monthly to the senior editorial team, leveraging audience analytics and emerging global trends to achieve a content series that increased reader engagement across print and digital platforms while strengthening The UN Magazine’s leadership position.
Marketing Intern
HomeBase
New York City
02.2025 - 04.2025
- Secured B2B partnerships, generating co-marketing opportunities and expanding reach.
- Developed educational content series to align with audience consumption habits.
- Used analytics to track KPIs and optimize content strategy based on engagement.
- Cultivated industry relationships, driving brand visibility and lead conversions.
Education
Bachelor of Arts - Communications (Journalism & PR), Psychology
Adelphi University
Garden City, NY05-2025
Skills
- Campaign Coordination
- Timeline & Deadline Management
- Cross-Functional Collaboration
- Meeting Coordination & Note-Taking
- Media Relations
- Media Pitching
- Press Release Writing
- Messaging & Talking Points Development
Timeline
Account Executive
AMW PR
08.2025 - Current
Social Media Editor
Envoy Magazine
02.2025 - 04.2025
Marketing Intern
HomeBase
02.2025 - 04.2025
Social Media Content Creator & Coordinator
Adelphi University
02.2024 - 05.2025
Bachelor of Arts - Communications (Journalism & PR), Psychology
Adelphi University