Challen E. DeMartino
Ballston Lake,USA
Summary
Driven professional and entrepreneur with 10+ years of marketing and communications experience Experience in varying marketing roles ranging from corporate communications, strategic marketing, technical writing, market research, data analytics, content development, social media strategy, and global branding Solutions-driven and team-oriented with a passion for building brands by collaborating with technical and engineering teams to solve business communication challenges.
Overview
10
10
years of professional experience
Work History
Sr. Manager, Brand & Communications
SI Group
01.2023 - Current
- Oversaw company's Brand & Communication organization.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Created and managed budgets to maximize brand reach and engagement.
- Researched and identified new opportunities for product and brand development.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
Manager, Brand & Communications
SI Group
04.2020 - 01.2023
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Created and managed budgets to maximize brand reach and engagement.
- Researched and identified new opportunities for product and brand development.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Manager, Product Communications
SI Group
05.2019 - 04.2020
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Communicated company promotions, products, and services to clients to increase brand awareness and overall revenue.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
- Maintained corporate website using content management systems.
Senior Marketing Specialist
08.2017 - 04.2019
Brand Specialist
04.2017 - 08.2017
Brand & Communications Coordinator
04.2015 - 04.2017
Communications Coordinator
10.2014 - 04.2015
Strategic Market Analyst
06.2013 - 10.2014
Education
Master of Science - Marketing
Siena College
Loudonville, NY05.2013
Skills
- Technical Marketing
- Strategic Marketing
- Project Management
- Corporate Branding
- Cross-Functional Collaboration
- Full-Funnel Content Management
- International Campaign Execution
- Market Research & Analytics
- Business-to-Business Marketing
- Corporate Social Responsibility
- Public Relations
- Crisis Communications
- Internal Communications
Timeline
Sr. Manager, Brand & Communications
SI Group
01.2023 - Current
Manager, Brand & Communications
SI Group
04.2020 - 01.2023
Manager, Product Communications
SI Group
05.2019 - 04.2020
Senior Marketing Specialist
08.2017 - 04.2019
Brand Specialist
04.2017 - 08.2017
Brand & Communications Coordinator
04.2015 - 04.2017
Communications Coordinator
10.2014 - 04.2015
Strategic Market Analyst
06.2013 - 10.2014
Master of Science - Marketing
Siena College
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