Summary
Overview
Work History
Education
Skills
Certification
Projects
Extracurricular Activities
Timeline
Generic

Chanel Cheung

Metairie,LA

Summary

Performance-driven and projects-oriented team member with strong organizational and leadership skills. Focused on international business development, consulting, and marketing with a passion of preserving Japanese traditions through tourism and other industries to provide accessibility.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Specialist

Idol Marketing Services
01.2024 - Current
  • A startup formed by a student to work with local business to provide industry research and business proposal to implement solutions.
  • Collaborate with creative teams to develop marketing strategies to meet benchmark goals and timeline.


Barista Trainer / Supervisor

University of Rochester - Starbucks
09.2020 - Current
  • Customized training strategies based on individual barista knowledge, experience, and strengths.
  • Coordinate tasks during shifts to enhance and maintain the quality and efficiency of the store and the conditions of workers.

Technical Website Assistant

University Of Rochester
09.2023 - 01.2024
  • Created a website prototype with the Brain and Cognitive Science department to store and to present an archive of students' works and projects for future uses.
  • Enhanced website usability by implementing responsive design and user-friendly navigation.

Digital Marketing Intern - Team Leader

Blackmore Partners
07.2023 - 12.2023
  • Crafting and implementing strategies with data from SEO and Web metrics to increase search visibility and website traffic using social media content with CTA.
  • Developing and deploying content marketing strategies to improve organic search traffic using platforms such as Facebook, Twitter, LinkedIn, and Instagram by arranging and posting content.
  • Sitting with marketing team members to learn new tasks and determine the best tactics for solving challenges.

Office Assistant

Japanime
09.2022 - 12.2022
  • Assessed data for a Japanese-to-English learning app and assisted in improving the user experience of interacting and understanding the content.
  • Developed social media content through platforms, such as Instagram, to communicate the company's values and activities to bigger audiences.

Education

University of Rochester
Rochester, NY

Bachelor of Arts - Japanese Language & Culture

University of Rochester
05.2024

Bachelor of Arts - Business

University of Rochester
05.2024

Minor - Digital Media Studies

University of Rochester
05.2024

Skills

    Web Development & Design

  • Wix, HTML, Wordpress, CSS
  • Digital Marketing

  • Content Creation - Canvas
  • Email Campaigns - Infusionsoft
  • SEO - Wordpress & Google Analytics
  • Social Media Platforms
  • Video Editing
  • Foreign Languages

  • Japanese - Intermediate
  • Chinese - Elementary
  • Management Skills

  • Leadership
  • Social Media Management
  • Team and Time Management
  • Optimizing Performance
  • Event and Product Management

Certification

  • Digital Marketing Certified, Hubspot, 04/15/2023 - 05/14/2024
  • Contextual Advertising Certification, GumGum University, 03/20/2023

Projects

URIDE - Web Designer 10/2021 - 12/2021

  • Generated a digital solution for a campus issue of traveling in and out of campus. Formulated designs and functionality of the website and app with a team to optimize user usability and experience.


Lifted Lumber - Lead Marketer & Web Designer 02/2023 - 04/2023 

  • Conducted marketing research for a digital recommendation tailored to our target segment of 35-50 for our product to effectively guide them through the consumer journey.
  • Created the website for our digital recommendation with consideration of our target segment's possible health issues such as color blindness and their trend of attractive value creation.

Extracurricular Activities

Phoenix Fire - President & Designer Manager 09/2022 - Present

  • Build teamwork and relationships with each other while creating and learning different styles of traditional Chinese.
  • Supervise the leadership and process of the group dances and consult dance leaders on improvements to the learning process for the members.
  • Communicate with others in different aspects of the production and choreography and design production layout and promotion graphics to prepare for performance.

Timeline

Marketing Specialist

Idol Marketing Services
01.2024 - Current

Technical Website Assistant

University Of Rochester
09.2023 - 01.2024

Digital Marketing Intern - Team Leader

Blackmore Partners
07.2023 - 12.2023

Office Assistant

Japanime
09.2022 - 12.2022

Barista Trainer / Supervisor

University of Rochester - Starbucks
09.2020 - Current

University of Rochester

Bachelor of Arts - Japanese Language & Culture

University of Rochester

Bachelor of Arts - Business

University of Rochester

Minor - Digital Media Studies

University of Rochester
  • Digital Marketing Certified, Hubspot, 04/15/2023 - 05/14/2024
  • Contextual Advertising Certification, GumGum University, 03/20/2023
Chanel Cheung