CHANELLE YARBER
Plano,TX
Summary
Insightful Marketing Agency Owner with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
19
19
years of professional experience
Work History
Agency Owner
BrightGirl Media
Dallas, TX
05.2008 - Current
- Generates agency revenue through prospecting, selling, and inbound digital marketing strategies
- Manages day-to-day operations of business including managing budgets, hiring talent, and leading team of programmers, graphic designers, and administrative professionals
- Consistently delivers superior on-brand omnichannel marketing programs for multinational corporations in timely and cost-effective manner
- Has quadrupled top-line revenue for multiple high-ticket coaching and consulting clients using integrated marketing tactics
- Schedule and facilitate meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Maintain open communication by presenting regular updates on project status to customers.
- Source, vet and manage vendors needed to accomplish project goals.
Marketing Project Manager
The Potter’s House of North Dallas
Frisco, TX
03.2017 - 05.2019
- Crafted and executed all marketing communications including social media, website, mobile application, email marketing, and print campaigns
- Created and oversaw community outreach and philanthropic initiatives including ongoing partnerships with three (3) local non-profits, two (2) national non-profits, and local chamber of commerce
- Managed media relations, including pitching news stories to local media
- Maintained vendor relationships
- Oversaw team of four (4) creative team members and forty (40) volunteers
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
Affiliate Marketing Manager
Neiman Marcus
Dallas, TX
01.2015 - 01.2017
- Managed content planning and execution for affiliate and influencer marketing campaigns
- Maintained strategic relationships with internal partners such as graphic design, merchandising, and other digital channels to plan omnichannel approach to marketing messaging
- Managed $2M affiliate marketing budget
- Collaborated with outside agencies on content needs, brand positioning, and metrics
- Identified and introduced new agency and influencer partnerships to reach untapped audiences
Global Social Media Manager
WorldVentures
Plano, TX
07.2014 - 01.2015
- Oversaw planning and execution of social media marketing and managing day-to-day engagement in global online community of three distinct brands
- Project management across internal teams to plan messaging and campaigns
- Built strategic relationships with key stakeholders online to enhance company’s brand and reach of messaging on social media
- Turned around and effectively lead team of social media coordinators to increase social media engagement by average of 25% month over month
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Created videos and managed YouTube channel to strengthen company reputation.
Video Producer
Insider Marketing
Dallas, TX
03.2012 - 07.2012
- Managed life cycle of video productions for client- Samsung Mobile, ensuring videos are in sync with client branding, budgeting and approval across legal
- Coordinated relationships between agency, client and external vendors
- Scheduled shoots and set up filming by communicating with talent and crew.
- Developed brand content by pitching ideas, developing concepts, producing online content and contributing to commercial spots.
Education
Master of Arts - Entertainment and Media Management
Columbia College Chicago
Chicago, IL05.2009
Bachelor of Arts - Telecommunications
Ball State University
Muncie, IN12.2003
Skills
- Digital Marketing and Social Media Strategy
- Project Management
- Client Relations Management
- Marketing Program Management
- Strategic Planning and Alignment
- Networking and Relationship Building
Additional Information
- Willing to relocate: Anywhere, Authorized to work in the U.S. for any employer
Affiliations
- American Marketing Association
- National Urban League
- Alpha Kappa Alpha Sorority, Inc.
Timeline
Marketing Project Manager
The Potter’s House of North Dallas
03.2017 - 05.2019
Affiliate Marketing Manager
Neiman Marcus
01.2015 - 01.2017
Global Social Media Manager
WorldVentures
07.2014 - 01.2015
Video Producer
Insider Marketing
03.2012 - 07.2012
Agency Owner
BrightGirl Media
05.2008 - Current
Master of Arts - Entertainment and Media Management
Columbia College Chicago
Bachelor of Arts - Telecommunications
Ball State University