CHARLES FURTON
Marketing and advertising professional with a proven track record of delivering strategies that align with business goals and drive measurable growth. Extensive experience in brand management, campaign execution, and market analysis across multiple consumer facing brands. Led marketing efforts that produced an average account growth of 14.75% per year, along with a 55% increase in online sales within the first year of implementation. Skilled at elevating brand visibility and driving consumer engagement through innovative cross platform marketing strategies. Key strengths include strategic planning, creative direction, and data driven decision making.
Work History
Director of Marketing and Advertising
1 Year 4 Months- Managed social media campaigns for 4 stores, working to increase audience engagement and visibility
- Organized promotional events, including tastings, supply drives, and many events with local businesses, all focused on the community to drive local engagement and sales
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Oversaw the creation of print materials such as brochures and direct mail pieces, driving leads and sales growth.
Floor Salesperson
1 Year 8 Months- Educated customers on product features and benefits during sales interactions.
- Guided customers in selecting products tailored to specific needs and preferences.
- Handled orders and inventory to ensure we had new and fun products for our customers that fit the season
- Recorded customer preferences to enhance future special orders and purchases.
Delivery Driver
1 Year 1 Month- Delivered orders while ensuring positive customer interactions to enhance satisfaction.
- Adhered to all applicable traffic laws while driving a delivery vehicle.
- Updated dispatch on delays or issues, facilitating timely resolutions and route adjustments.
Education
Bachelors - Advertising Management
- Capstone Project: Worked with MSU's Office for Faculty and Academic Staff Affairs to develop recommendations aimed at strengthening inclusivity, workplace culture, and faculty retention.
- GPA: 3.55
- Dean's List: Spring Semester and Fall Semester, Senior and Junior Year
Skills
Timeline
Director of Marketing and Advertising
Floor Salesperson
Delivery Driver
MICHIGAN STATE UNIVERSITY
Professional Affiliations
Downtown Administration, Downtown Event Planning
First Friday Planning Committee, Committee Member
Downtown Merchants Board, Board Member