Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
2 time Lithia LPG Award
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Charles Massart

Zelienople,PA

Summary

Dynamic leader with proven expertise in operational efficiency and team management. Known for implementing strategies that enhance customer satisfaction and drive revenue growth in the automotive industry.

Overview

14
14
years of professional experience

Work History

General Manager

Baierl Honda
Wexford, PA
12.2019 - 12.2025
  • Formulated and implemented operational strategies aimed at improving customer satisfaction and fostering retention.
  • Developed and implemented strategies to streamline dealership operations and optimize workflow.
  • Created comprehensive training initiatives aimed at improving team productivity and effectiveness.
  • Implemented strategic sales initiatives to fortify market presence and increase revenue streams.

Used Car Manager

Baierl Honda
Wexford, PA
04.2019 - 12.2019
  • Led used car sales team to achieve monthly sales goals and enhance customer satisfaction.
  • Developed pricing strategies based on market analysis and vehicle condition assessments.
  • Oversaw inventory management, optimizing stock levels to meet customer demand efficiently.
  • Trained and mentored staff in sales techniques and product knowledge for improved performance.

General Manager

West Liberty Subaru
Pittsburgh, PA
03.2018 - 04.2019
  • Led operational strategies to enhance customer satisfaction and retention.
  • Implemented process improvements, resulting in streamlined dealership operations.
  • Developed training programs for staff, increasing team efficiency and performance.
  • Drove sales initiatives that strengthened market position and revenue growth.

General Manager

Baierl Honda
Wexford, PA
09.2016 - 03.2018
  • Analyzed financial reports to inform strategic decision-making and budgeting processes.
  • Fostered a collaborative environment to enhance communication among departments.
  • Established vendor relationships to optimize inventory management and reduce costs.
  • Monitored compliance with industry regulations to ensure operational integrity and safety standards.

Used Car Manager

Baierl Honda and Acura
Wexford, PA
03.2012 - 09.2016
  • Implemented process improvements to streamline vehicle reconditioning and preparation workflows.
  • Established strong relationships with wholesalers to secure competitive purchase options for inventory.
  • Analyzed sales reports to identify trends, informing strategic decisions for future inventory acquisitions.
  • Conducted regular training sessions on compliance standards and best practices in used car sales processes.

Education

Graduate Certificate - Automotive Business

NADA Academy
Tysons Corner, VA
04-2018

Bachelor of Science - Marketing Management

Duquesne University
Pittsburgh, PA
05-1985

Skills

  • Effective team management
  • Conflict resolution
  • Operational efficiency management
  • Effective team contributor

Accomplishments

3 time Honda President's Award winner.

Timeline

General Manager

Baierl Honda
12.2019 - 12.2025

Used Car Manager

Baierl Honda
04.2019 - 12.2019

General Manager

West Liberty Subaru
03.2018 - 04.2019

General Manager

Baierl Honda
09.2016 - 03.2018

Used Car Manager

Baierl Honda and Acura
03.2012 - 09.2016

Graduate Certificate - Automotive Business

NADA Academy

Bachelor of Science - Marketing Management

Duquesne University

2 time Lithia LPG Award

Awarded to the General Manager of the top performing Lithia stores each each year.