Charles Stratman
Arlington,TX
Summary
Sales development leader with 5+ years of experience across sales development, strategic prospecting, sales leadership, and enablement, including 3+ years managing SDR teams. Proven track record of building and leading teams of 8–10 SDRs, hiring and onboarding 20 representatives, and developing sales strategies that consistently exceed team quota. Led teams that generated 1,630 meetings and $3.5M+ in ACV won from 2023–2025 while achieving 105%–116% of quota annually. Experienced in sales enablement, training program development, enterprise prospecting, sales play creation, coaching, and performance management. Promoted through four roles at Point of Rental based on increasing performance and responsibility.
Overview
1
1
Language
4
4
years of professional experience
Work History
SDR Manager
Point of Rental
Fort Worth, Texas
04.2023 - Current
- Lead and develop SDR teams of 8–10 representatives, overseeing sales strategy, coaching, performance management, hiring, onboarding, and professional development.
- Led teams to achieve 110% of quota in 2023, 116% in 2024, and 105% in 2025, consistently exceeding annual sales development targets.
- Generated 1,630 meetings resulting in more than $3.5M in ACV won across three years of SDR leadership.
- Managed team generating 460 meetings and securing $1,446,006 in ACV in 2023.
- Managed team generating 578 meetings and $865,436 in ACV won in 2024.
- Managed team generating 592 meetings and $1,216,552 in ACV won in 2025.
- Hired and onboarded 20 SDRs, implementing structured training and onboarding processes designed to develop productive representatives and achieve quota within a three-month ramp period.
- Developed and implemented quarterly sales plays targeting industries with tailored prospecting strategies, messaging adjustments, and tactical plans addressing sales obstacles.
- Built and refined SDR training and enablement programs for consistent onboarding, accelerating rep development and enhancing sales execution.
- Developed team strategies around enterprise prospecting and multi-threaded outreach to increase engagement across multiple stakeholders within target accounts.
- Supported the career development of SDRs, with five team members promoted into Account Executive roles.
- Use and manage sales technology including Salesforce, Outreach, ZoomInfo, and Chili Piper to support prospecting, pipeline management, reporting, lead routing, and sales development
Strategic SDR
Point of Rental
Fort Worth, Texas
10.2022 - 04.2023
- Managed strategic outbound prospecting into enterprise rental organizations, engaging stakeholders to uncover rental process challenges and identify solution opportunities for Point of Rental.
- Utilized multi-threaded prospecting strategies to engage decision-makers and influencers within complex enterprise accounts, enhancing outreach effectiveness.
- Conducted consultative conversations with enterprise prospects to explore business challenges and operational needs, facilitating tailored solutions.
- Carried an individual sales development quota while developing expertise in enterprise prospecting, discovery, messaging, and objection handling.
- Progressed into SDR management after demonstrating consistent performance and leadership capabilities.
Outbound SDR
Point of Rental
Fort Worth, Texas
03.2022 - 10.2022
- Executed outbound prospecting campaigns to generate qualified sales opportunities and pipeline for the sales organization.
- Conducted high-volume prospecting through phone, email, and other outbound channels while tailoring messaging to prospect needs and business challenges.
- Developed skills in cold calling, objection handling, discovery, qualification, and consultative sales conversations.
Education
Bachelor of Arts - Finance
UTA
Arlington05-2021
Skills
- SDR development
- Sales Enablement
- Enterprise prospecting
- Sales Leadership
- Hiring and Onboarding
- Training development
- Performance Management
Languages
Spanish
Professional
Timeline
SDR Manager
Point of Rental
04.2023 - Current
Strategic SDR
Point of Rental
10.2022 - 04.2023
Outbound SDR
Point of Rental
03.2022 - 10.2022
Bachelor of Arts - Finance
UTA