Charles Wilmer
St. Petersburg
Work Preference
Summary
Senior Account Executive with 6+ years selling cannabis technology solutions including ERP, RFID, inventory management, analytics and seed-to-sale platforms. Proven success owning full sales cycles, managing strategic accounts, reducing churn, and representing companies at national industry events.
Overview
9
9
years of professional experience
Work History
Senior Account Executive
Outlaw Technology
01.2025 - Current
- Owned the complete sales cycle from prospecting and demo booking through negotiation and closing.
- Generated pipeline through outbound prospecting, referrals, social selling, partnerships and trade shows.
- Delivered tailored demonstrations to cannabis retailers, cultivators, manufacturers and distributors.
- Maintain major MSO customer accounts ( GTI,Curaleaf, AYR, Shangri-La, many more)
- Collaborated with Customer Success to enhance customer adoption and retention.
- Managed LinkedIn/social media presence to enhance brand awareness and drive engagement.
- Represented Outlaw at NECANN, MJ Unpacked, Lucky Leaf, Revelry,MJ Bizcon and Metrc User Exchanges.
- Received recognition as a team member for winning '2026 Handheld-Based RFID Seed-to-Sale Software of the Year' by Cannabis Business Insights.
Account Manager - Bridge Nexus
Headset
01.2024 - 01.2025
- Managed Bridge Nexus customer accounts as primary relationship manager, enhancing client satisfaction and loyalty.
- Led onboarding, account reviews, retention and expansion conversations.
- Partnered with Product and Customer Success to maximize adoption.
- Maintained relationships with national retail chains and brands, strengthening partnerships and driving account growth.
Software Consultant / Account Executive
Distr
01.2023 - 01.2024
- Managed full SaaS sales cycle for cannabis ERP software, driving customer engagement and revenue growth.
- Conducted discovery sessions, product demos, and solution consulting to align client needs with software capabilities.
- Contributed to launch of Distru commerce initiative, facilitating entry into B2B menu space and expanding market reach.
SDR Team Lead
Distr
01.2020 - 01.2023
- Generated 100+ qualified opportunities and set company meeting records.
- Led team of five sales development representatives in generating qualified leads.
- Hired, trained, and coached sales development representatives to enhance team capabilities.
Account Executive
Market Resource Partners
01.2018 - 12.2019
- Developed enterprise technology opportunities for Dell, Cisco, HPE, SAP, and Thomson Reuters, enhancing client engagement and driving sales growth.
- Managed client accounts and maintained strong relationships with key stakeholders.
- Developed strategic marketing campaigns to meet client objectives and enhance engagement.
- Conducted market research to identify trends and inform client strategies effectively.
Education
Bachelor of Arts - Criminal Justice
DeSales
Center Valley, PASkills
- Enterprise SaaS sales
- Cannabis technology and METRC
- Product demonstrations
- Salesforce and HubSpot proficiency
- RFID and ERP systems
- Seed-to-sale management
- Inventory management
- Sales training programs
- Team leadership
- Digital marketing strategies
- CRM expertise
- Account growth strategies
- Pipeline generation
- Market research and data analysis
- Client onboarding
- Effective communication
Timeline
Senior Account Executive
Outlaw Technology
01.2025 - Current
Account Manager - Bridge Nexus
Headset
01.2024 - 01.2025
Software Consultant / Account Executive
Distr
01.2023 - 01.2024
SDR Team Lead
Distr
01.2020 - 01.2023
Account Executive
Market Resource Partners
01.2018 - 12.2019
Bachelor of Arts - Criminal Justice
DeSales