Charlotte Dowd

• Developed comprehensive marketing strategies that increased visibility in K-12 educational market.
• Led cross-functional teams to execute integrated marketing campaigns successfully.
• Collaborated with sales team to align sales strategies with marketing objectives.
• Monitored performance metrics of marketing initiatives, focusing on impressions and ROI to drive strategic adjustments.
• Planned and managed successful marketing events, programs, conferences, and speaking engagements.
• Designed and managed corporate website content to improve user experience.
• Created digital content initiatives, including social media campaigns, using automation platforms.
• Analyzed market trends and consumer behavior to pinpoint growth opportunities and inform strategic planning.

• Established start-up branch for internationally-owned Learning Management System targeting US K12 and Higher Ed markets, providing engaging online course tools that enhanced user experience.
• Designed and delivered training programs for supporting faculty and educators across the US.
• Collaborated with stakeholders to align business objectives with organizational goals.
• Developed training and implementation programs along with product support initiatives to streamline customer onboarding and drive growth and retention.
• Managed budget allocations and resource planning for multiple projects simultaneously.
• Analyzed market trends to inform strategic decision-making and competitive positioning.
• Directed the organization's daily operations, ensuring compliance with applicable laws and regulations.
• Developed policies and procedures to ensure compliance with corporate standards.
• Established relationships with vendors and suppliers to secure favorable terms for materials or services.
• Collaborated with senior leadership to set long-term objectives for the company.
• Cultivated strong relationships with customers by responding promptly to inquiries or complaints.
• Analyzed customer feedback data to identify trends in product performance or customer service issues.
• Worked closely with technical product development team at company headquarters in Bergen, Norway.
• Spearheaded development and launch of new products and services, aligning offerings with market needs to expand organizational reach.
• Evaluated individual and team business performance and identified opportunities for improvement.

• Managed operational budgets and allocated resources across multiple departments to align with organizational goals.
• Mentored senior staff on leadership techniques and team development strategies.
• Developed and enforced policies to maintain compliance with educational regulatory standards.
• Spearheaded technology integration to improve learning outcomes across programs.
• Facilitated partnerships with industry leaders to broaden student opportunities.
• Analyzed market trends to inform strategic planning and program offerings.
• Developed and executed strategic plans to support the vision of the organization.
• Collaborated with executive team members on major decisions regarding company-wide initiatives.
• Negotiated contracts with vendors for services, products and supplies.
• Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
• Cultivated a culture of collaboration among department heads to facilitate cross-functional project execution.

Managed large-scale initiatives to enhance user experience and engagement.

• Oversaw implementation of innovative learning management systems across univesities and K-12 educational organizations.
• Established strategic partnerships with educational institutions, enhancing program development and resource sharing.
• Established a profitable educational services business for Faculty Certification Programs.
• dDel Led cross-functional teams to develop educational technology solutions.
• Collaborated with stakeholders to define project goals and deliverables.
• Developed eCommerce system to optimize materials licensing revenues.
• Identified opportunities for improvement in operational performance metrics.
• Managed budgeting and financial planning processes, aligning financial goals with organizational strategy.
• Expanded services through external Reseller Certification process, increasing program revenues by establishing international reseller partners in Japan, Australia, UK, Spain, and Mexico.