Charlsie Harty
Endurance Federal Credit Union
22
years of professional experience
Results-driven Marketing Executive specializing in strategic growth and brand visibility. Leads cross-functional teams to execute impactful campaigns aligned with business objectives. Focuses on data-driven decision-making and collaborative problem-solving to achieve measurable outcomes. Expertise includes digital marketing, market analysis, brand management, and customer engagement strategies.
Work History
Chief Marketing Officer (CMO)
8 Years 2 Months- As the Chief Marketing Officer, I developed and executed the credit union's marketing, branding, communications, and member engagement strategies. I helped drive business growth by strengthening the credit unions brand, expanding market share, enhancing the member experience and supporting revenue objectives across all business lines.
- I led the development of the marketing initiatives that align with the credit unions mission, values, and long term strategic goals to ensure consistent messaging and exceptional member engagement.
- Managed various tasks including marketing strategy and team leadership.
- Lead brand management efforts to strengthen the credit unions reputation and market presence.
- Oversee all marketing channels, including digital marketing social media, advertising, public relations, content development, email marketing and community outreach.
- Ensure all marketing materials and communications comply with applicable financial regulations and internal policies.
- Ensured compliance of marketing materials and communications with financial regulations and internal policies.
- Built, mentored, and led high-performing marketing and business development team to drive engagement and achieve strategic goals.
Marketing Manager
14 Years 2 Months- As the Marketing Manager I was responsible for planning, implementing and evaluating marketing strategies that supported the financial institution growth, brand awareness, customer engagement, and business objectives. I also managed marketing campaigns, digital and traditional communications, community outreach, and promotional initiatives while ensuring compliance with applicable banking regulations and brand standards.
- Developed and executed integrated marketing campaigns promoting consumer, commercial, mortgage, and wealth management financial products and services.
- Manage the institution brand identity and ensure consistency across all marketing materials, digital platforms and communications.
- Created and oversaw marketing content, including advertisements, brochures, newsletters, and promotional materials, enhancing brand visibility and customer engagement.
- Coordinate community outreach, sponsorships, financial education and special events that strengthen the institution community presence.
- Developed and maintained relationships with partners, external vendors and designers.
- Prepared regular reports on marketing performance and presented recommendations to leadership.
Education
Bachelor's degree - Secondary Education
Skills
Digital Marketing Strategy
Marketing analytics
GTM Strategy
Market Growth Strategy
Brand Management
Brand positioning
User Engagement Strategy
Content development
Strategic management
Project leadership
Innovative Marketing Solutions
Executive Communication
Communication and presentation
Relationship building
Timeline
Chief Marketing Officer (CMO)
Endurance Federal Credit Union
06.2018 - CurrentRead More
Marketing Manager
First Bank & Trust Co.
04.2004 - 06.2018Read More
NWOSU
Bachelor's degree from Secondary Education
Read More