CHASE ANDERSON
Summary
Product Marketing Manager with a robust background in crafting and implementing comprehensive marketing strategies by leveraging market research, competitive analysis, and strategic planning to drive business growth.
Overview
12
12
years of professional experience
Work History
Brand Marketing Consultant - Contract
Media Consultants LLC
03.2023 - Current
Product Marketing Manager
SixFifty
04.2022 - 12.2022
- Conducted competitive business-to-business SaaS research within the legal documentation and legal automation space, identifying larger messaging differentiation.
- Developed comprehensive product marketing strategies for legal technology solutions.
- Wrote customer outreach emails for differentiated personas, e.g. HR and privacy professionals.
- Collaborated with cross-functional teams to enhance product positioning and messaging.
- Conducted market research to rationalize category and segment opportunities.
Marketing Consultant
Media Consultants LLC
06.2020 - 04.2022
- Offered industry insights and analysis within the categories of lifestyle and wellness.
- Advised clients on how to best optimize product positioning, brand voice, and go-to-market strategies.
- Provided strategic recommendations based on competitive analysis and insights.
Brand Copy and Content Manager
NewAge, Inc
11.2019 - 05.2020
- Developed the brand voice across various mediums including marketing collateral, product landing pages, and social media content to build and increase consumer engagement.
- Optimized website content for SEO to enhance online visibility and traffic.
- Created, edited and published engaging content for multiple platforms including website, social media, email campaigns and blogs.
Brand Manager
Irwin Naturals
05.2018 - 03.2019
- Created and approved brand collateral, e.g. product sheets and POP displays, to support sales initiatives and bolster product momentum.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Monitored category trends using data from IRI, Nielsen, and SPINS to deliver unique brand propositions.
- Drafted, edited, and published press releases through PR Newswire.
Product Portfolio Manager
NSP
02.2016 - 11.2017
- Managed global product portfolio performance; led recurring P&L reviews to inform lifecycle decisions and market prioritization.
- Collaborated with regional teams on pricing, promotions, and discontinuations to optimize margin and revenue.
- Supported roadmap planning with market, financial, and customer insights.
Associate Product Manager
Modere
05.2014 - 08.2015
- Leveraged various marketing stratagems, e.g. digital campaign management, e-mail marketing, to enhance online presence while building a true e-commerce brand.
- Generated and built automated e-mail marketing campaigns using Oracle Eloqua while managing social media channels through Oracle SRM.
- Built and deployed customer surveys using Qualtrics platform.
- Coordinated product launches across marketing, sales, and operations teams.
Education
B.S. - Operations Management
University of Utah
Skills
- Product Marketing
- Brand Strategy
- Brand Management
- Marketing Communications
- Brand Development
- Product Lifecycle Management
Timeline
Brand Marketing Consultant - Contract
Media Consultants LLC
03.2023 - Current
Product Marketing Manager
SixFifty
04.2022 - 12.2022
Marketing Consultant
Media Consultants LLC
06.2020 - 04.2022
Brand Copy and Content Manager
NewAge, Inc
11.2019 - 05.2020
Brand Manager
Irwin Naturals
05.2018 - 03.2019
Product Portfolio Manager
NSP
02.2016 - 11.2017
Associate Product Manager
Modere
05.2014 - 08.2015
B.S. - Operations Management
University of Utah