Chason Pendley
Atlanta
Summary
Accomplished Variable Operations Director/General Manager with a proven track record at multiple automotive groups, enhancing business growth and market share. Expert in operational excellence and staff management. Track record of success creating effective marketing, digital marketing initiatives generating consistent growth in both gross and net profit. I led teams to top sales achievements and significantly improved financial performance. Skilled in process improvements and an effective leader, consistently achieving top 25% in customer satisfaction.
Overview
19
19
years of professional experience
Work History
Variable Operations Director/General Manager
Sons Automotive Group
04.2024 - 02.2025
- Developed strategic plans for business growth, enabling the company to expand its market share and increase revenue.
- Reviewed financial and operational reports on regular basis to make effective decisions
- Initiated change management strategies that effectively addressed employee concerns while driving forward organizational transformation efforts.
General Manager
Mike Bell Chevrolet
09.2018 - 12.2023
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Built and implemented a BDC department.
- Completed Training for all employees sales, service, managers
- Top 8 in Chevrolet Retail sales during this time frame while maintaining top 25% in CSI
General Manager
Andean Chevrolet
03.2015 - 08.2018
- Managed budget implementations, employee evaluations, and contract details.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Hired and installed a complete BDC department
- Led the Southeast in lease rate and was top 10 in the country in Equinox sales.
- Consistently in the top 5 Chevrolet retail sales during this time and maintained top 25% CSI
Used Car DIrector
Ed Voyles Honda
07.2006 - 04.2015
- Managed retail sales 250 per month
- Managed inventory. #1 buyer in the nation for Honda
- Established rigorous vehicle inspection processes to ensure quality and reliability of pre-owned inventory.
- Analyzed trade-in vehicle evaluations prior to sales agreements.
Education
No Degree - Psychology
Kennesaw State University
Kennesaw, GA06-1999
High School Diploma -
Sequoyah High School
Canton, GA06-1993
Skills
- Operational excellence
- Standard operating procedures
- Staff management
- Staff training and development
- Process improvements
- Effective leader
- Digital Marketing and Advertising
- Google Analytics
- Budget control
- Employee motivation
- Business forecasting
Timeline
Variable Operations Director/General Manager
Sons Automotive Group
04.2024 - 02.2025
General Manager
Mike Bell Chevrolet
09.2018 - 12.2023
General Manager
Andean Chevrolet
03.2015 - 08.2018
Used Car DIrector
Ed Voyles Honda
07.2006 - 04.2015
No Degree - Psychology
Kennesaw State University
High School Diploma -
Sequoyah High School
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