Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Chauntel Bolen

Midvale,Utah

Summary

Dedicated marketing and client service driven professional with expertise in digital marketing services, operations and demand generation. Specializing in lead management, sales engagement and marketing automation processes to support a highly complex marketing and growth strategy. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Sr. Marketing Automation Consultant

Optum
02.2020 - Current
  • Identify, deploy and manage integrations and automation in relation to multiple instances of Eloqua and Salesforce.
  • Marketing attribution modeling, implementation and monitoring.
  • Leads and presents database strategy, upcoming integrations, new functionality launch.
  • Manage global data localization compliance, governance and requirements between source systems.
  • Facilitate and maintain standard operating procedure documentation for cross functional training.
  • Manage and sets milestones for owned projects.
  • Manage stakeholder relationships.
  • Manage complex user support and break fix escalations.
  • Mentor and onboard new employees.

Marketing Operations Manager

Optum
09.2006 - 02.2020
  • Continually asses, manage and improve digital and direct contact with Optum clients and prospects.
  • Promote and qualify inquiries for a diverse solution suite designed to solve all facets of business challenges in the health care industry.
  • Consulted with various levels of professionals in provider, employer, health plan, life sciences and government markets to connect with a highly complex growth organization.
  • Primary focus on the development and continuous improvement of intuitive sales engagement and marketing automation processes to provide accurate and transparent reporting of results from marketing investment.

National Sales Executive

OptumInsight (Optum)
01.2002 - 03.2004
  • Specialized in licensing aggregated professional charge data to Managed Care Organizations throughout the US. Chairman's Circle sales incentive trip recipient (2002 and 2003).
  • Built relationships with customers and community to promote long term business growth.
  • Contributed to team objectives in fast-paced environment.

Sr. Account Manager

Ingenix Health Intelligence (Optum)
01.2002 - 03.2004
  • Conducted contract renewals and sales of healthcare cost containment information and claims adjudication tools to Managed Care Organizations of over 15 million dollars in revenue
  • Consistently made quality contributions to the team and excelled in negotiating difficult contract terms

Education

Business Administration Marketing Emphasis

University of Utah
Salt Lake City, Utah
1997

Skills

  • B2B Marketing Strategy
  • KPI Monitoring
  • Relationship Management
  • Lead Generation/Scoring
  • Marketing Analytics
  • Database Management
  • Data Localization Compliance
  • Agile Workflow/Scrum Master
  • Campaign Performance Assessment
  • Salesforce CRM
  • Eloqua/Marketo MAP

Accomplishments

  • Data integrity improvement by building requirements to determine the appropriate criteria to identify and remove contacts without engagement from our production instance of Eloqua.
  • Advanced segmentation accuracy for OptumRx email campaigns by introducing a UI driven Campaign Membership process in Salesforce. Relational database innovation to ensure the correct client contacts received the correct communications.
  • Development, launch and adoption of Universal Marketing Qualified Lead process end to end.
  • Chairman Circle/Altius Quota Excellence Award Recipient - 2x 2003 & 2004

Certification

  • Forrester/Sirius Decisions - B2B Marketing
  • Oracle - Eloqua Marketing Operations Master

Timeline

Sr. Marketing Automation Consultant

Optum
02.2020 - Current

Marketing Operations Manager

Optum
09.2006 - 02.2020

National Sales Executive

OptumInsight (Optum)
01.2002 - 03.2004

Sr. Account Manager

Ingenix Health Intelligence (Optum)
01.2002 - 03.2004

Business Administration Marketing Emphasis

University of Utah

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Chauntel Bolen