Michelle Rico

• Headed and executed all global demand strategy campaigns for Clarivate's IP brand business as global senior demand manager.
• Deep understanding of conversion rates across sales and marketing funnels, and reporting on all results on a global scale, for top tier global marketing campaigns
• Championed all global field marketers to and customers to localize global campaigns.
• Collaborated with all functional areas to support campaign, data, and system integrations during several of the organization’s M&A initiatives over the past several years.

• While maintaining role with Clarivate's automation team, I took on an additional role of handling all of Brand IP (Including Domain and Trademark businesses) from a global demand strategy lead perspective before quickly transitioning to a senior role for Clarivate's Brand IP business

• Collaborated with all functional area users to build out a new data warehouse and automation system
• Trained marketing users, as well as sales colleagues on usage while maintaining regular check-ins to improve processes
• Supported and executed on all campaigns within Eloqua with a new wider global marketing team across all flagship brands
• Maintained all campaigns, strategy, and execution for CompuMark business.

• Headed all marketing campaigns and tactical activities for Thomson Reuters' trademark business, CompuMark.
• Maintained all global demand and field marketing efforts for CompuMark business, while also, representing marketing to ensure Clarivate's new CRM and marketing automation systems were fully functional (and compliant), following the sale of Thomson Reuters' IP business.

• Supported major project for Shire Pharmaceuticals
• Project: Internal Operations Compliance Improvement Program, which included collaborating with multiple project team leads and project managers to identify functional group impact to the organization, and in turn create a comprehensive stakeholder awareness and engagement plan to communicate changes.

Managed all marketing, events, and communications, internally and externally, while reporting directly to the company's CEO.