Jessica Chludzinski
San Diego,CA
Summary
Revenue-focused senior marketing leader with 15+ years of experience owning demand generation, product marketing, and go-to-market strategy in complex, regulated, and growth-stage environments. Proven record of building scalable marketing systems, launching new products, and driving measurable, sustainable improvements in pipeline quality, lifecycle performance, and go-to-market execution. Known for bringing clarity, structure, and performance discipline to complex or evolving organizations.
Overview
17
17
years of professional experience
Work History
Senior Director of Demand Generation & Marketing Operations
FundCanna
01.2025 - Current
- Own end-to-end demand generation and marketing operations for a cannabis finance company operating in a highly regulated, ad-restricted market. Scope spans inbound and lifecycle strategy, GTM execution, and the marketing systems that support lead quality, pipeline performance, and conversion.
- Lead inbound and lifecycle demand strategy across content, web, email, and go-to-market activation
- Introduce the company’s first scalable TOFU/MOFU demand programs and performance framework, establishing a durable inbound growth engine
- Improve direct inbound performance year-over-year (~15%) while building sustainable funnel and lifecycle foundations
- Build a structured content and messaging framework mapped to buyer journeys and lifecycle stages, and launch the flagship Cannabis Operator’s Guide to Short-Term Capital as the anchor top- and mid-funnel asset
- Design automated nurture journeys, lead routing, and KPI reporting to improve sales follow-up efficiency, conversion visibility, and pipeline progression
- Lead a comprehensive email deliverability recovery program, restoring inbox placement and materially improving lifecycle engagement
- Improve CRM data integrity, expanding the mailable database by approximately 25%
Principal, Strategic Marketing & Demand Generation Consultant
JC Solutions Marketing
06.2020 - 01.2025
- Embedded, hands-on demand generation consultant for B2B SaaS, healthcare, and technology organizations
- Owned demand generation, product messaging, content strategy, and GTM execution across multiple growth-stage engagements
- Drove a 100% increase in inbound leads within 30 days for an AI SaaS client by overhauling messaging, lifecycle flows, and marketing automation
- Repeatedly brought in to unblock stalled GTM efforts, lead first-time product launches, and rebuild messaging, lifecycle, and conversion foundations
Proposals & Capture Management Lead
OPEN MINDS
09.2023 - 03.2024
- Owned capture and proposal strategy for a national healthcare and human services consultancy, pursuing complex multi-stakeholder contracts
- Shaped win strategy, pricing approach, and solution positioning aligned to buyer decision criteria for contracts ranging from $20k to $4MM
- Increased proposal throughput and turnaround speed by ~400% through improved intake, workflow, and cross-functional review processes
Director of Marketing
NewBlue, Inc.
05.2018 - 12.2019
- Owned demand generation and revenue-driving GTM strategy across e-commerce, channel, OEM, and SaaS
- Launched NewBlue’s first SaaS offering, achieving 200% of ARR target in year one
- Drove record sales performance, including 25% YoY growth in Q4 2019 during the company’s primary revenue season
Director of Marketing
Trice Imaging
05.2017 - 06.2018
- Built the company’s global inbound and digital demand generation foundation for a medical imaging SaaS startup
- Increased qualified lead volume by ~20% through integrated digital campaigns and partner-driven demand initiatives
- Partnered with international distributors on onboarding, enablement, and early-stage market expansion
Product Marketing Manager
GE Healthcare
03.2014 - 05.2017
- Owned product strategy and GTM execution supporting a $100M+ enterprise software and healthcare technology portfolio
- Led market research, messaging, product launches, and sales enablement, serving as the primary Voice of Customer across product lines
- Selected by senior leadership to lead a cross-functional Lean and innovation initiative focused on accelerating product-market fit and win rates
- Earned two company innovation awards for product and market intelligence contributions
Director, Demand Generation
Netsmart (via acquisition of Defran Systems)
01.2009 - 01.2014
- Promoted into Director role following Netsmart’s acquisition of Defran Systems, retaining ownership of demand generation strategy across product lines
- Led demand generation and SDR functions supporting 20+ business units and 40+ products across the behavioral health and human services market
- Built $190M+ in pipeline and increased Sales Accepted Leads by more than 500% year-over-year
- Reduced per-lead acquisition costs by 11% through process optimization and automation
Education
Bachelor of Arts - International Business
San Diego State University
Skills
- Demand Generation & Lifecycle Strategy
- Revenue & Funnel Optimization
- Product Messaging & Go-to-Market Planning
- Sales Alignment
- Marketing Operations & Systems
- B2B SaaS & Regulated Markets
CRM & Marketing Automation:
- Salesforce, Pardot (Marketing Cloud Engagement), HubSpot, Marketo
Analytics, Optimization & Performance:
- Google Analytics, FullStory, Hotjar, conversion rate optimization (CRO), deliverability monitoring tools
Web, Content & Campaign Execution:
- WordPress, Instapage, Unbounce, email marketing platforms
Applied AI & Automation:
- Practical application of generative AI to accelerate strategy development, content creation, research synthesis, campaign optimization, and workflow automation
Timeline
Senior Director of Demand Generation & Marketing Operations
FundCanna
01.2025 - Current
Proposals & Capture Management Lead
OPEN MINDS
09.2023 - 03.2024
Principal, Strategic Marketing & Demand Generation Consultant
JC Solutions Marketing
06.2020 - 01.2025
Director of Marketing
NewBlue, Inc.
05.2018 - 12.2019
Director of Marketing
Trice Imaging
05.2017 - 06.2018
Product Marketing Manager
GE Healthcare
03.2014 - 05.2017
Director, Demand Generation
Netsmart (via acquisition of Defran Systems)
01.2009 - 01.2014
Bachelor of Arts - International Business
San Diego State University