CHEIK O. DADDAH
Springboro
Summary
Dynamic leader with a proven track record in driving over $300M in SaaS revenue at Oracle and SAP. Expertise in value management and strategic go-to-market planning, with a focus on global team leadership and client retention. Achieved an 87% win rate through innovative, value-based engagements utilizing artificial intelligence for transformative business outcomes.
Overview
29
29
years of professional experience
Work History
Global Vice President, Value Engineering
Kyriba Corporation
01.2018 - 01.2025
- Manage global VE team (US, Japan, UK, France, India) generating $40M+ annually through value-based engagements.
- Increased win rate to 87% vs. company average 50%, and close rate to 69% vs. 20%, through executive-level value alignment.
- Emphasized executive selling of artificial intelligence benefits to drive superior value generation.
- Developed new services (Performance Maturity Assessment, Risk & Threat Assessments, Global Liquidity Index) and built Salesforce-based VE platform to enhance value selling.
- Shaped Kyriba’s treasury digital transformation strategy by integrating benchmarking and maturity models into go-to-market campaigns.
Vice President, Digital Office
SAP North America
01.2017 - 01.2018
- Influenced ~$10M ARR through early engagement with C-level executives, accelerating S/4HANA Cloud adoption.
- Executed strategic roadmapping, benchmarking, and digital readiness assessments to secure key ERP investments.
- Led strategic initiatives to enhance customer engagement in cloud solutions.
- Directed cross-functional teams to drive product innovation and market expansion.
- Managed stakeholder relationships to align business strategies with corporate goals.
Vice President, Strategic Value Services
Oracle North America Applications
01.2014 - 01.2017
- Led a 70+ member team generating $300M+ SaaS revenue annually.
- Developed IP for process maturity, cloud readiness, and strategic account planning, enhancing service delivery and client engagement.
- Partnered on Oracle’s Customer Success Organization setup, authoring whitepapers on Digital Transformation to guide strategic initiatives.
Vice President, Solution Design
ServiceSource
01.2012 - 01.2014
- Led solution design for SaaS and managed services offerings, enabling successful support for major deals in tech, manufacturing, and life sciences.
- Developed Recurring Revenue Management Maturity Model to evaluate client health and monitor success.
- Aka Concentrix
Managing Director, Customer Value Management
Oracle
01.2010 - 01.2012
- Led team to drive $50M+ in annual license and cloud revenue.
- Led strategic initiatives to enhance product innovation and market positioning.
- Directed cross-functional teams to ensure seamless project execution and collaboration.
- Oversaw budget allocation and resource management for multiple business units.
- Developed KPI maps and value libraries; established benchmarking partnerships with Hackett and APQC.
Global Director, Value Engineering
SAP AG
01.2006 - 01.2010
- Co-created SAP Value Lifecycle Manager, utilized in 2,000+ business cases annually, contributing to $150M+ in revenue.
- Co-founded SAP’s Value Academy, delivered 100+ global sessions to 1,000+ customers, enhancing customer engagement.
- Led global strategy development for enterprise resource planning solutions.
- Oversaw cross-functional teams to enhance software implementation processes.
- Collaborated with stakeholders to align product offerings with market needs.
Global Director, Business Value Consulting
Teradata (NCR)
01.2000 - 01.2006
- Generated over $200 million in annual revenue by building a global consulting team.
- Led strategic initiatives globally to strengthen data analytics capabilities.
- Introduced Teradata Business Impact Modeling (TBIM) platform to elevate client engagement.
- Expanded market presence and client base through effective management of global partnerships.
- Drove product innovation by collaborating with cross-functional teams.
Finance Instructor
Wright State University
01.1997 - 01.2002
- Instructed courses in Corporate Finance, Investments, and Short-Term Financial Management.
- Developed course materials for diverse learning environments.
- Facilitated engaging classroom discussions to enhance student participation.
- Evaluated student performance through assessments and feedback.
Assistant Vice President, Business & Corporate Banking
US Bancorp
01.1996 - 01.2000
- Exceeded loan and deposit targets by 234%, generating $30.5M in new commitments.
- Led strategic initiatives that improved customer satisfaction and strengthened loyalty programs, resulting in enhanced client retention.
- Developed and implemented policies that streamlined operational processes across departments, fostering collaboration and efficiency.
- Received Chairman’s Award for leadership and performance in team projects, recognizing significant contributions to organizational goals.
- Collaborated with cross-functional teams to align business goals and objectives.
Education
MBA - Finance
Wright State University
Dayton, OH12-1995
MS & BA - Economics
Université d’Orléans
FranceSkills
- Value Management
- Business Case Development
- ROI Optimization
- Market strategy
- SaaS strategies
- Performance Benchmarking
- Market Analysis
- Data Analysis
- Artificial Intelligence
- Team leadership
- Change Management
- Client Retention
Websites
Personal Information
Title: Growth & Business Transformation Executive
Languages
- French
- Arabic
- English, native
- French, native
- Arabic, fluent
Professional Highlights
- Founder and CEO, Cheik Investment Advisory LLC and InfuzeValueAI, Started a Value Engineering and Capital Investment Advisory firm while simultaneously launching an AI-platform. The InfuzeValueAI platform transforms my twenty five years of experience into a collaborative system accessible to your entire customer-facing ecosystem: sales, pre-sales, value engineers, implementation, and customer success to democratize value engineering for all. Platform launch expected in 05/2026.
- Kyriba, Led a global team of treasury & liquidity experts influencing 40% of annual revenue; drove +98% ARR premium deals and introduced the world’s first Liquidity Performance Benchmark Database.
- SAP, Evangelized S/4HANA Public Cloud, influencing $10M ARR in one year by guiding C-level clients through digital transformation roadmaps.
- Oracle, Directed 70+ consultants generating $300M+ in annual SaaS revenue, growing the team by 32% and enhancing client adoption through new value engagement tools.
- ServiceSource (aka Concentrix), Repositioned company from services-led to software-led model, achieving triple-digit SaaS growth.
- Teradata, Founded global Business Value Consulting team, delivering $200M+ in annual revenue through innovative IP and value modeling platforms.
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Arabic
Full Professional
Timeline
Global Vice President, Value Engineering
Kyriba Corporation
01.2018 - 01.2025
Vice President, Digital Office
SAP North America
01.2017 - 01.2018
Vice President, Strategic Value Services
Oracle North America Applications
01.2014 - 01.2017
Vice President, Solution Design
ServiceSource
01.2012 - 01.2014
Managing Director, Customer Value Management
Oracle
01.2010 - 01.2012
Global Director, Value Engineering
SAP AG
01.2006 - 01.2010
Global Director, Business Value Consulting
Teradata (NCR)
01.2000 - 01.2006
Finance Instructor
Wright State University
01.1997 - 01.2002
Assistant Vice President, Business & Corporate Banking
US Bancorp
01.1996 - 01.2000
MBA - Finance
Wright State University
MS & BA - Economics
Université d’Orléans