Cheney Smith
Clifton Park,NY
Summary
Experienced marketing professional with a proven track record of success across multiple in-field roles, including hands-on experience in brand strategy, social media management, and public relations.
Overview
1
1
year of professional experience
Work History
Digital Marketing Intern
Noz Sunscreen
08.2025 - 12.2025
- Developed full-funnel digital marketing campaigns by defining objectives, KPIs, and cost-efficiency metrics (CPM, CPC, CPA) to measure performance across paid channels
- Built and documented custom audiences in Meta Ads Manager using engagement-based and geographic targeting to reach high-intent consumers
- Planned campaign budgets and flight schedules, estimating reach and engagement to support cost-effective media spend
- Created promotional email campaigns in Shopify, writing branded subject lines and copy and implementing a free-shipping discount code
- Conducted keyword research and grouped search terms into strategic ad groups; wrote compliant Google Search ad headlines and
Public Relations Intern, Beauty Division
Factory PR
05.2025 - 08.2025
- As a member of the beauty team, I supported high-profile beauty clients including Parlux (Billie Eilish Fragrance, Summer Mink by Drake, Paris Hilton Fragrance), Dr. Dennis Gross, Tory Burch, Elizabeth Arden, Vince Camuto, and others.
- Conducted competitive market research in beauty, fashion, and tech/design sectors
- Compiled and maintained targeted media lists across various categories
- Drafted compelling PR pitches and contributed to strategic outreach efforts
- Managed press mailings and influencer gifting logistics
- Coordinated sample trafficking to media publications, stylists, and influencers
- Designed and formatted press clippings using Adobe Photoshop
- Assisted in planning and executing high-visibility events including product launches, fashion shows, and brand presentations.
Social Media Experiential Learning Participant
Florence University Of The Arts
01.2025 - 02.2025
- Selected through competitive application for a 6-credit course combining academic study and experiential learning in digital media.
- Gained hands-on experience creating video content and managing social media for university-affiliated events.
- Completed 150+ hours of experiential learning, producing short-form videos to promote cultural initiatives and student life at FUA and the Palazzi Community Center.
- Studied content strategy, audience engagement, and multimedia storytelling in a cross-cultural context.
- Collaborated on real-world media projects that integrated with the local Florentine community, enhancing cross-cultural communication and applied media skills.
Digital Marketing Intern
CAPSULE App
08.2024 - 12.2024
- Developed and executed content creation and brand strategy for diverse media formats, including photo, video and graphics.
- Managed brand’s social media presence through frequent posting and engagement on various social media platforms.
- Pitched and executed marketing campaigns. Developed and implemented strategies to build an engaged community around the company's products/services. Tracked effectiveness of different outreach initiatives.
- Through innovative content creation and dynamic social media management, I helped grow our user base to 10,000—a 1700% increase—and achieved a 900% growth in social media followers.
- Played a key role in supporting the app’s strategic growth and user engagement initiatives, contributing to its successful acquisition, an intended outcome of the company’s business strategy.
Education
Bachelor of Science - Public Relations & Business Administration
University of South Carolina
Columbia, South Carolina, SC05-2026
Skills
- Project management
- Copywriting
- Technical writing
- Marketing automation
- Adobe Indesign
- Canva
- Social Media Content Creation
- Videography / Photography
- MuckRack
Timeline
Digital Marketing Intern
Noz Sunscreen
08.2025 - 12.2025
Public Relations Intern, Beauty Division
Factory PR
05.2025 - 08.2025
Social Media Experiential Learning Participant
Florence University Of The Arts
01.2025 - 02.2025
Digital Marketing Intern
CAPSULE App
08.2024 - 12.2024
Bachelor of Science - Public Relations & Business Administration
University of South Carolina