Julia Vera Rodenas
State College,PA
Summary
As a driven international student hailing from Spain, I am currently pursuing a major in Public Relations at Penn State University. In addition to my major, I am actively engaged in a minor in DMTA (Digital Media Trends and Analytics) and am set to receive a prestigious certificate from the esteemed Smeal College of Business at Penn State University. My dedication and diverse academic pursuits underscore my commitment to excellence and continual self-improvement.
Overview
6
6
years of professional experience
Work History
Digital Marketing Intern
Penn State University - College of Education
State College, PA
08.2023 - 12.2023
- Performed administrative support function for senior staff by creating proposals and organizing documentation.
- Collaborated with cross-functional teams to achieve project objectives.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Collaborated with design team on graphic elements for digital campaigns such as logos, banners.
- Managed customer relationships through various channels such as email and social media networks.
- Conducted financial modeling for online marketing programs or website revenue forecasting.
- Used web programming software and knowledge of HTML and XML to develop transactional web applications.
Public Relations Intern
Tara Ink
Miami, FL
05.2023 - 08.2023
- Wrote press releases or other media communications to promote clients.
- Prepared or edited employee newsletters or stockholders' reports for internal or external audiences.
- Monitored media coverage on events and media releases to create press clippings.
- Communicated regularly with clients regarding their needs and progress on projects.
- Created engaging content for media releases, social media platforms, and newsletters.
- Conducted market research to identify target audiences and develop public relations plans accordingly.
Marketing and Communications Intern
SPS Lighting LLC Internship
Miami, FL
05.2022 - 07.2022
- Conducted research on competitor marketing and digital content.
- Optimized website content for better search engine visibility.
- Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
- Collaborated with designers on creating visuals for campaigns.
International Student Leader
Penn State University
State College, PA
06.2021 - 08.2021
- Orienting new students into their college transition.
- Researched best practices in higher education concerning international student services.
- Monitored attendance at all orientation events ensuring maximum participation among new arrivals.
- Assisted in creating marketing materials and promotional activities for international student orientations.
Marketing Intern
COSAS Magazine
Lima
02.2018 - 03.2020
- Coordinated with vendors to ensure timely delivery of promotional materials.
- Collaborated with designers on creating visuals for campaigns.
- Drafted press releases and other communications materials.
- Researched latest trends and conducted market analysis.
High School Newspaper President
Colegio Franklin Delano Roosevelt
02.2018 - 03.2020
- Ensured that all published material met standards of journalistic integrity
- Managed daily workflow of editorial staff to meet deadlines.
- Organized meetings between staff members to discuss upcoming projects and assignments.
- Reviewed articles for accuracy and content before publication.
Education
B. A Communications - Public Relations and Marketing
The Pennsylvania State University - Donald P. Bellisario College of Communications
State College, PA05.2024
Skills
- Brand Strategy
- Video Editing
- Customer Segmentation
- Social Media Expertise
- Google Analytics
- Social Media Marketing
- Statistical Analysis
- Data Analysis
- Client Engagement
- Data Collection
- Project Support
- Social Media Management
- Project Management
Organizations
Dressage Team - Penn State University, August 2023, December 2023
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Digital Marketing Intern
Penn State University - College of Education
08.2023 - 12.2023
Public Relations Intern
Tara Ink
05.2023 - 08.2023
Marketing and Communications Intern
SPS Lighting LLC Internship
05.2022 - 07.2022
International Student Leader
Penn State University
06.2021 - 08.2021
Marketing Intern
COSAS Magazine
02.2018 - 03.2020
High School Newspaper President
Colegio Franklin Delano Roosevelt
02.2018 - 03.2020
B. A Communications - Public Relations and Marketing
The Pennsylvania State University - Donald P. Bellisario College of Communications
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