Parvathy N. Hughes
Summary
Dynamic and results-driven professional with extensive experience in higher education program coordination, event and project management, and community engagement within Penn State's Outreach division. Proven ability to manage multiple projects simultaneously, ensuring seamless execution of educational and community-based initiatives. I am skilled in strategic planning, partnership development, and digital marketing, with strong technical support expertise for hybrid and online learning environments. Adept at collaborating with cross-functional teams, fostering long-term stakeholder relationships, and driving program success. Committed to advancing Penn State's mission through innovative and impactful educational programming.
Overview
8
8
years of professional experience
Work History
Program Enrichment Coordinator OLLI
Penn State University, State College
, PA
01.2023 - Current
- Support diverse, educational programming in alignment with Osher Lifelong Learning and Outreach goals
- Provide audio/visual technical support for hybrid and online courses via Zoom, ensuring seamless program delivery
- Collaborate with member-led committees to develop and implement impactful community outreach initiatives
- Develop strategic partnerships with local businesses and organizations
- Create process guides and provide collaborative project management support for events and initiatives
- Assist with the planning, classroom logistics, and execution of courses, events, and activities
Marketing Coordinator
Revive Modern Massage
State College, PA
01.2023 - Current
- Manage all digital assets, including the website and social media platforms, resulting in increased engagement and client reviews
- Develop and distribute monthly newsletters to promote services and engage clients
- Lead brand development and execute marketing campaigns to improve client retention
- Create onboarding documents for new employees to streamline processes and procedures.
Marketing and Business Development Director
Integrity Settlement Group, LLC
State College, PA
01.2022 - 01.2023
- Strengthened brand identity and online presence through strategic marketing campaigns
- Created all print, website, and promotional campaigns to enhance market visibility
- Applied a data driven approach, using CRM software to maximize lead generation, customer retention, and elevate the client experience.
Marketing Director/HR Manager
Universal Settlement Services of PA, LLC
State College, PA
01.2017 - 01.2022
- Designed and implemented strategic marketing plans to drive sales and profitability
- Led company-wide rebranding initiatives and digital content strategies
- Nominated and secured the following awards for the business owner:
- Nominated - CBICC Small Business of the Year
- Awarded - PA Business Central Women under 40
- Awarded - PA Business Central Businesswomen of the Year
- Awarded - PA Business Central Top 50 Women-Owned Businesses
- Coordinated PennDOT contract applications and certifications with the Women in Business Enterprise Council
- Managed sponsorships, donations, and advertising opportunities
- Led rebranding initiatives and created all digital and print content
- Spearheaded talent acquisition and onboarding processes, improving employee retention and integration
- Collaborated with external vendors as lead project manager, to successfully plan and execute company events.
Education
Master of Arts - Communications
Point Park University
Bachelor of Arts - Communications
University of Pittsburgh
Skills
- Program and Project Coordination
- Event Planning and Management
- Community and Volunteer Engagement
- Digital Marketing and Communications
- Technical Support for Hybrid/Online Learning
- CRM and Lead Generation
- Copywriting and Editing
- Strategic Planning
- Training and Development
- Project Management
- Team Collaboration
- Stakeholder Engagement
Timeline
Program Enrichment Coordinator OLLI
Penn State University, State College
01.2023 - Current
Marketing Coordinator
Revive Modern Massage
01.2023 - Current
Marketing and Business Development Director
Integrity Settlement Group, LLC
01.2022 - 01.2023
Marketing Director/HR Manager
Universal Settlement Services of PA, LLC
01.2017 - 01.2022
Master of Arts - Communications
Point Park University
Bachelor of Arts - Communications
University of Pittsburgh
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