CHERI MARTINEZ
Wasilla,AK
Summary
Dynamic Sales and Community Marketing Executive with more than 20 years of experience driving regional business development, corporate sales, strategic partnerships, and community engagement throughout Alaska. Proven success exceeding sales goals, negotiating commercial agreements, cultivating executive-level relationships, and representing organizations with professionalism and integrity. Recognized as a successful entrepreneur, top-performing sales consultant, and nonprofit leader who consistently delivers measurable business results through consultative sales, relationship management, sponsorship development, and regional market growth. Experienced managing independent territories, developing new business opportunities, and serving as a trusted ambassador across Alaska.
Overview
20
20
years of professional experience
Work History
Large Events, Sales and Marketing
J.U.G.S. 501(c)(3)
Wasilla, Alaska
01.2020 - Current
- Partnered with nonprofit leadership to create fundraising strategies, secure corporate sponsorships, enhance community partnerships, and elevate organizational visibility throughout Alaska.
- Key Accomplishments
- Achieved 100% sponsorship participation for fundraising events through proactive corporate relationship development.
- Secured more than $40,000 in sponsorship funding supporting nonprofit programs and community initiatives.
- Planned and coordinated fundraising events attracting more than 300 attendees while increasing community engagement and financial support.
- Co-led HeliFest, a community music festival attended by more than 2,000 participants, coordinating sponsors, volunteers, vendors, and community partners.
- Cultivated long-term relationships with business leaders, donors, sponsors, and nonprofit stakeholders to foster collaboration and support.
- Represented organization at community events, networking functions, and public engagements, enhancing community connections and promoting mission.
Owner & President
Boutique Owner
, Alaska
01.2012 - Current
- Lead all aspects of a successful retail business, directing business development, strategic sales, financial management, marketing, customer engagement, and community partnerships while serving as the company's primary representative throughout Alaska.
- Key Accomplishments
- Built and sustained a profitable business through strategic planning, consultative sales, and operational excellence.
- Developed a loyal customer base with approximately 95% repeat business through personalized service and relationship management.
- Negotiated vendor contracts and purchasing agreements that improved profitability through strategic partnerships.
- Developed community marketing campaigns and promotional events that enhanced customer engagement and raised brand awareness.
- Managed budgeting, forecasting, purchasing, inventory, staffing, and financial reporting.
- Represented the business at chamber events, networking functions, nonprofit activities, and community organizations throughout Alaska.
- Identified new business opportunities through strategic networking and relationship development, expanding the customer base.
Senior Sales & Marketing Consultant
The Berry Company
01.2007 - 01.2012
- Delivered consultative sales and strategic marketing solutions that strengthened market presence, increased customer acquisition, and drove revenue growth for Alaska businesses.
- Key Accomplishments
- Consistently achieved 250% of annual sales quota, ranking among the company's highest-performing Sales & Marketing Consultants.
- Managed regional sales territory across Alaska, developing new business and enhancing long-term client relationships.
- Generated new business through consultative selling, networking, and referrals while fostering relationship development.
- Negotiated marketing agreements and customized business solutions aligned with customer objectives.
- Presented strategic marketing recommendations that improved customer acquisition and revenue growth.
- Educated business owners on digital marketing, online advertising, and branding strategies.
Education
High School Diploma -
High School
Anchorage, AKSkills
- Regional Sales Strategy
- Business Development
- Corporate Account Management
- Community Marketing
- Strategic Partnerships
- Territory Management
- Consultative B2B Sales
- Contract Negotiation
- Revenue Growth
- Relationship Management
- Customer Portfolio Management
- Community Relations
- Stakeholder Engagement
- Sponsorship Development
- Public Relations
- Event Planning & Execution
- Marketing Strategy
- Budget Management
- Business Operations
- Public Speaking
- Leadership
- Project Management
Accomplishments
- Exceeded sales quota by 250% as a Regional Sales & Marketing Consultant with The Berry Company.
- Successfully developed business throughout Alaska by building long-term relationships with business owners and community leaders.
- Secured more than $40,000 in corporate sponsorships supporting nonprofit initiatives and community events.
- Achieved 100% sponsorship fulfillment for multiple nonprofit fundraising events.
- Planned and executed community events attracting 300+ participants, including HeliFest, which welcomed more than 2,000 attendees.
- Built a profitable retail business with a 95% repeat customer base through exceptional customer service and relationship management.
- Recognized as a trusted Alaska business leader with more than two decades of community partnership and business development experience.
- 20+ Years of Regional Business Development
- 250% Sales Quota Achievement
- Corporate Sales & Account Management
- Strategic Partnership Development
- Community Marketing Leadership
- $40,000+ Corporate Sponsorship Development
- Territory Management Across Alaska
- Contract Negotiation
- Revenue Growth & Customer Retention
- Large-Scale Event Leadership
- Trusted Alaska Community Ambassador
Radio, Television & Print Media Experience
- Experienced in radio, television, and magazine advertising sales, marketing, and campaign development. Skilled in creating and designing effective marketing materials, developing advertising strategies, building client relationships, and coordinating multi-platform promotional campaigns that increase brand awareness and drive business growth.
Timeline
Large Events, Sales and Marketing
J.U.G.S. 501(c)(3)
01.2020 - Current
Owner & President
Boutique Owner
01.2012 - Current
Senior Sales & Marketing Consultant
The Berry Company
01.2007 - 01.2012
High School Diploma -
High School