Years of professional experience
Cheri Spaulding
Midlothian,TX
Summary
Talented Copywriter who has leveraged market-savvy acumen in business or consumer trends monitoring and analysis to create new or re-define existing brand strategies. Expert project manager adept at collaborating and coordinating efforts to consistently produce marketing and advertising collateral that drives awareness and profitability for clients.
Looking to expand horizons to an overall marketing scope, as opposed to "just copywriting".
Overview
2
2
Work History
Marketing Copywriter
Cedar Financial
Calabasas, CA
02.2021 - Current
- Wrote successful marketing copy for online content, with both professional and casual/personable tone.
- Wrote social media outreach posts on both informational and promotional topics that increased traffic and engagement.
- Incorporated SEO keywords into copy to increase search result rankings for Google.
- Edited content produced by senior executives, modified text to conform to company-wide branding standards and publication guidelines, and legal compliance.
- Managed and championed 2 CRMs, built campaigns, wrote copy and executed the send.
- Used Zoominfo and Apollo (minimally) to pull leads and find information on companies/industries to target.
- Worked with sales reps and sales manager to formulate a marketing plan that would be most effective for that month/quarter.
- Tracked and reported marketing analytics to determine best marketing strategy for next month/quarter.
- Met a MQL to SQL goal every month. (never failed to meet that goal)
- Championed, wrote and sent monthly newsletter.
Education
Some College (No Degree) - Radiology
Jones County Junior College
Ellisville, MSHigh School Diploma -
Petal High School
Petal, MS05.1999
Skills
- Campaign Development
- Data Analysis
- Marketing Strategies
- Editing and Rewriting
- Sales and Marketing Consultation
- Product Marketing
- Content Generation
- Social Media Content
- Creating Content
- Marketing Communications Expertise
Timeline
Marketing Copywriter
Cedar Financial
02.2021 - Current
Some College (No Degree) - Radiology
Jones County Junior College
High School Diploma -
Petal High School
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