Cheryl Barger
Summary
Results-driven sales executive with over 35 years of experience in business development and consultative selling. Expertise in driving innovation, operational optimization, and exceeding revenue targets. Adept at implementing sales strategies that drive market expansion and revenue growth. Demonstrates a visionary approach to driving business transformation and customer success through innovative solutions and cloud services. Excels in fostering trusted client relationships, surpassing revenue targets, and developing talent within teams to achieve sustained growth.
Overview
35
35
years of professional experience
Work History
Sr. Professional Services Sales Executive
VMWARE By Broadcom
01.2023 - Current
- Collaborate with Account Teams, Product Specialists, Solution Architects, and Professional Services Specialists to drive sales of professional services and account management services.
- Construct professional services roadmap utilizing transformational consulting to establish consumption and adoption plans aligned to customer's business objectives.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored to them.
- Managed pipeline efficiently, prioritizing tasks according to urgency/importance while focusing on long-term objectives.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Sr. Business Development Manager – Professional and Support Services
VMWARE
01.2021 - 01.2023
- Created a Go-To-Market Plan to introduce a Customer Success Program to grow Premium Support and Customer Success sales quarter over quarter
- Achieved a remarkable 33% growth in FY22, surpassing the annual goal by over 130%.
- Consistently over-achieved targeted goals and grew pipeline and sales by $ 30M+ quarter over quarter, with over $ 75M in annual sales.
- Enhanced customer satisfaction by resolving issues promptly and implementing feedback-driven improvements.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within the customer's organization to promote growth and retention.
- Developed strong relationships with key clients, leading to long-term partnerships and increased loyalty.
- Collaborated with cross-functional teams to develop comprehensive proposals for prospective clients.
- Development of strategic business plans and instrumental in the successful negotiation of product, support, and service contracts
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Sr. Client Solution Executive – Healthcare Professional Services
VMWARE
01.2017 - 01.2021
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Expert in establishing C-level contacts and trusted advisor relationships both internally and externally.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Successful sales of Data Center, Infrastructure, Network/Mobility, Storage, SaaS, and Education.
- Drive complete lifecycle sales motions, including prospecting, SOW preparation, and presentations to new and existing key clients to grow the services and consulting business.
- Identified and qualified customer needs and negotiated and closed profitable projects with a high success rate.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Overachieved sales goals and expectations, driving new business growth.
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
Global Strategic Account Services Manager
Hewlett Packard Enterprise, HPE
01.2016 - 01.2017
- Managed global account team, achieving 130% of quota in first year and closing large global IT infrastructure consulting and support services contract
- Established trusted advisor relationships, enhancing GTM and sales enablement
- Identified and presented solutions to complex business problems, leveraging expertise in Data Center, Infrastructure, Network/Mobility, Storage, Education and Cloud services
- Developed lasting relationships with clients through consistent follow-ups, leading to increased retention rates.
- Enhanced client satisfaction by promptly addressing inquiries, resolving issues, and providing exceptional customer service.
Technology Consulting Sales Director
Hewlett Packard Enterprise
01.2014 - 01.2016
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Enhanced customer satisfaction by fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Built and maintained strategic executive relationships, both internally and externally, to develop best-in-class solutions for customers, resulting in an increase in customer satisfaction
- Managed performance of individual contributors and overall team, fostering talent development and achieving improvement in team performance
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Completed License to Manage Certification and Stanford Accelerated Manager Certification
Technology Consulting Sales Executive
Hewlett Packard Enterprise
01.2010 - 01.2014
- Sales of HP Technology Consulting Services achieving significant growth by consistently achieving 150- 175% of annual quotas
- Drove complete lifecycle sales motions, including prospecting, proposal preparation, and presentations to new and existing key clients to grow the services and consulting business
- Recognized as top sales representative achieving Winner's Summit by developing Ohio region into a top performance area
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Technology Account Sales Manager
Pomeroy IT Solutions, Inc.
01.2009 - 01.2010
- Sales Management of IT Enterprise solutions, including the sale of hardware, software, and outsourcing solutions, as well as project management
- Maintain and grew key customer relationships and established new relationships in top-tier accounts
- Develop and maintain proficiency in product knowledge and system updates and enhancements
- Closed a large multi-year $15M contract with a new customer in less than 12 months
- Developed customized sales presentations tailored to individual client needs, generating increased interest in products and services.
- Exceeded sales targets consistently through careful planning and diligent follow-up with prospective customers.
- Increased account sales by developing and maintaining strong relationships with key clients.
Sr. Account Executive
Sun Microsystems, Inc.
01.2006 - 01.2009
- Drove demand and sales generation activities to link customers' business requirements to Sun Microsystems solutions
- Utilized CRM tools effectively to manage client information and track account progress, leading to more accurate forecasting and pipeline management.
- Secure and grew Sun storage business and relevant programs utilizing strategic account planning.
- Prospect identification, proposal generation, presentations, and penetration of all functional areas of customers business with total end to end solution offerings
Vice President of Sales and Operations/Owner
WDB Rental, inc
01.2003 - 01.2006
- Management of all sales and operations including, rental, sales, parts and service, as well as accounting, back office, and the IT department
- Development of marketing materials and sales promotions
- Approval of all contract and credit applications as well as new hires
- Increased sales revenue by developing and implementing innovative sales strategies.
- Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.
Education
Business Administration and Management -
Xavier University
Cincinnati, Ohio01.1988
A.A. - Applied Science- Management Information Systems
Cincinnati State College
Cincinnati, Ohio01.1986
Skills
- Sales expertise
- Strategy
- Exceed sales goals
- Vision
- Business development and planning
- Sales presentations
- Customer service and success
- Interpersonal and written communication
- Relationship building
- Sales planning
- Sales team leadership
- Goals and performance
- CRM software proficiency
- Operations
- Pipeline management
- Contract negotiations
- Prospecting skills
- Sales operations management
- Value-based selling
- Customer relationship management
- Sales coaching and mentoring
- Customer engagement
- Sales enablement
- Sales and market development
- Executive presentations
- Sales follow-up
- Sales analytics
- Key account management
- Product knowledge
- Sales strategy
Timeline
Sr. Professional Services Sales Executive
VMWARE By Broadcom
01.2023 - Current
Sr. Business Development Manager – Professional and Support Services
VMWARE
01.2021 - 01.2023
Sr. Client Solution Executive – Healthcare Professional Services
VMWARE
01.2017 - 01.2021
Global Strategic Account Services Manager
Hewlett Packard Enterprise, HPE
01.2016 - 01.2017
Technology Consulting Sales Director
Hewlett Packard Enterprise
01.2014 - 01.2016
Technology Consulting Sales Executive
Hewlett Packard Enterprise
01.2010 - 01.2014
Technology Account Sales Manager
Pomeroy IT Solutions, Inc.
01.2009 - 01.2010
Sr. Account Executive
Sun Microsystems, Inc.
01.2006 - 01.2009
Vice President of Sales and Operations/Owner
WDB Rental, inc
01.2003 - 01.2006
Business Administration and Management -
Xavier University
A.A. - Applied Science- Management Information Systems
Cincinnati State College
Similar Profiles
Pankuri MahajanPankuri Mahajan
Solution Architect (Client Service Consultant) at VMware by Broadcom (Broadcom)Solution Architect (Client Service Consultant) at VMware by Broadcom (Broadcom)
Komal KritiKomal Kriti
Technical Support Engineer -2 at VMware Software India Pvt. Ltd. (VMware By Broadcom)Technical Support Engineer -2 at VMware Software India Pvt. Ltd. (VMware By Broadcom)
Matthew KakaioMatthew Kakaio
Workplace Manager at VMware, Inc. / BroadcomWorkplace Manager at VMware, Inc. / Broadcom
Vaishnavi NagarkarVaishnavi Nagarkar
Member of Technical Staff-3 at VMware By BroadcomMember of Technical Staff-3 at VMware By Broadcom
Erin NusbaumErin Nusbaum
Sr. Account Executive, Professional Services Sales at SalesforceSr. Account Executive, Professional Services Sales at Salesforce