Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Cheryl Bentley

Louisville,CO

Summary

Proven leader in strategic planning and sales leadership, adept at driving growth and mentoring teams to exceed goals. At LifeNet Health, spearheaded initiatives that grew territory revenue to $7.8M, showcasing expertise in business expansion and solution-focused strategies.


Skilled in fostering key relationships, stimulating drive and commitment while demonstrating a unique blend of analytical and interpersonal abilities.


General Management experience that spans multiple sectors and functions including Sales, Marketing, Group Purchasing Organizations, Supply Chain, Alliance Partnerships, Negotiations, Managed Care, Recruiting and Training.

Overview

49
49
years of professional experience
1
1
Certification

Work History

Strategic Account Executive

LifeNet Health
01.2010 - Current
  • Created systems to efficiently manage account information, streamline processes, and track progress towards strategic goals.
  • Managed existing strategic accounts and identified new business opportunities to achieve revenue objectives, and brought territory from $456,000 to 7.8M by 2019.
  • Recognized the expansion of GPO/IDN power and built relationships at every level within the organizations.
  • Generated detailed sales tracking system forecasts to analyze performance and track progress.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
  • Cultivated joint strategies with Alliance Partners and Distributors to increase product visibility and drive sales volume.
  • Enhanced overall customer experience by conducting regular account reviews, ensuring alignment with client objectives and company offerings.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.

Licensed Realtor

Aspen Sotheby's International Realty
06.2005 - 12.2009
  • Conducted comprehensive market analyses to determine optimal listing prices for sellers, maximizing profits while minimizing time on market.
  • Maintained up-to-date knowledge of local market trends and regulations, providing valuable insights and advice to clients.
  • Negotiated, facilitated, and managed real estate transactions.
  • Hired, trained and managed Real Estate Assistant

Sales Consultant

Synthes Cranio-Maxillofacial
09.1996 - 06.1998
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Developed long-lasting client relationships by consistently exceeding expectations with exceptional service and integrity.
  • Grew a newly reorganized territory by developing relationships with current and new physicians and enhancing relationships within hospital environments.
  • Educated and consulted in the use of craio-maxillofacial and hand plating systems.
  • Exceeded quota expectations consistently through diligent prospecting efforts and effective pipeline management techniques.
  • Maximized profit margins while maintaining competitive pricing structures through skillful negotiation tactics with clients during the sales process.
  • Increased overall revenue 43% through placement of surgical sets, high frequency of surgery attendance, extensive in-service and excellent customer service.
  • Achieved brand preference in both Level I trauma centers - Denver Health and St. Anthony Hospital.
  • Organized and participated in annual regional workshops as well as smaller educational courses for Physicians, Nurses and OR Assistants.

Territory Manager

Exogen
06.1995 - 09.1996
  • Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
  • Grew business from low distributorship volume to viable, direct representative territory.
  • Increased annual revenue from $11,800 to $256.650 in one year.
  • Brought reimbursement from 20% to 80% through education of managed care organizations.

Regional Manager and Territory Manager

OrthoFix
08.1990 - 06.1995
  • Enhanced team performance by providing regular coaching, training, and performance feedback to 8 Territory Managers and 1 Distributor in 7 states.
  • Restructured territory alignment based on revenue and cost.
  • Constructed territory coverage plan which was implemented as corporate policy.
  • Co-Developed and implemented PULL selling program.
  • Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
  • Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.

Hospital Supply Representative

Baxter Healthcare Corporation
07.1988 - 08.1990
  • Responsible for increasing sales of entire Baxter portfolio to every level and department within hospitals.
  • Uncovered opportunities to increase overall revenue for each sub-specialty and coordinated sales efforts with those representatives.
  • Determined and negotiated pricing.
  • Drafted proposals and closed capital equipment purchases.
  • Developed and maintained positive customer relations, and coordinated with team members to properly handle requests and questions.
  • Maintained highest gross profit in the Region.
  • Achieved sales plan throughout employment.

Store Manager

Foxmoor
11.1975 - 07.1981
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Recruited, hired, trained, mentored and recommended employees for promotion.
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing growth goals.
  • Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.

Education

Bachelor of Science - Marketing

University of Colorado
Boulder, Colorado
05.1998

Skills

  • Sales Leadership: Guiding team members toward success in a complex environment
  • Strategic Planning: Analyzing market direction, designing strategies, and partnering to create growth
  • Training and Mentoring: Successful record training and mentoring others
  • Business Expansion: Growing re-aligned territories in both start-up and established business
  • Solution Focus: Beginning with a solution based mindset

Certification

CTBS - Certified Tissue Banking Specialist

Timeline

Strategic Account Executive

LifeNet Health
01.2010 - Current

Licensed Realtor

Aspen Sotheby's International Realty
06.2005 - 12.2009

Sales Consultant

Synthes Cranio-Maxillofacial
09.1996 - 06.1998

Territory Manager

Exogen
06.1995 - 09.1996

Regional Manager and Territory Manager

OrthoFix
08.1990 - 06.1995

Hospital Supply Representative

Baxter Healthcare Corporation
07.1988 - 08.1990

Store Manager

Foxmoor
11.1975 - 07.1981

Bachelor of Science - Marketing

University of Colorado

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Cheryl Bentley