Cheryl Fordham
Sharpsburg,GA
Summary
Accomplished professional with robust experience working as a Sr. Manager - Regional Sales, Operations, Business Development. Helping Companies translate their Business Goals into Reality. Manage international sales and documentation. Target new customers segments with existing products. Spearhead international sales - Israel, Turkey, China, India, Canada and Mexico. Quick turn overs in inventories to maintain integrity of margins through understanding customer’s needs, trends and potential. Communicate daily with operations and accounting teams to understand forecast, credits, sales, billing, and customers’ Accounts receivables.
Results-driven Sales Operations Manager with background in implementing strategic sales plans and streamlining operational processes. Demonstrated strengths lie in fostering team collaboration, driving revenue growth, and improving customer satisfaction levels. Previous roles highlighted for leadership skills, ability to analyze market trends, and success in enhancing overall sales performance. Notable impact made through consistent achievement of sales targets and operational efficiencies.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Sales Operations Manager
Pulp n Paper
Atlanta, GA
01.2025 - Current
- Manage international sales and documentation.
- Follow changing market trends on the various types of paper grades to provide the best value that would be more advantageous for mill and customer.
- To connect mills with converters that would continue to maintain their sustainability Goals.
- Assist mills in sourcing paper grades to not impact their markets thru strategic planning and extensive knowledge of paper grades in a competitive market.
Sales Manager
JMD Recycling
Edison, NJ
06.2021 - 10.2022
- Spearhead all sales and purchases of prime jumbo rolls.
- Develop new business strategies through market analysis and identifying target customers to leverage partnerships.
- New markets expanded business through new products and customer excellence. Sustain partnerships through trust, transparency and finding niche markets that did not impact suppliers portfolio and market intelligence.
- Follow changing market trends while aligning core value and vision.
- Quick turn overs in inventories to maintain integrity of margins through understanding customer’s needs, trends and potential.
- Target new customers segments with existing products.
- Spearhead international sales - Israel, Turkey, China, India, Canada and Mexico.
Sales Manager
Eagle Paper International Inc.
Virginia Beach, VA
09.2017 - 06.2021
- Spearhead all of the sales processes, regional operations, and business development with complete P&L accountability, including managing all front-end activities and expanding the sales representative network across the region.
- Communicate daily with operations and accounting teams to understand forecast, credits, sales, billing, and customers’ Accounts receivables.
- Hold complete accountability for managing budgets, customer support, training programs, marketing efforts, human resources, customer service, and business development.
- Establish new business development operations in the U.S by finding supply and new markets.
- To understand fluctuations with market conditions thru conversations and from publications.
- Identified and fixed logistic and warehouse concerns with inventory and trucking. Meet with warehouse often to conduct inventory and operations training on Eagle papers products.
- Established a new program with products the mill could not use and rejected.
- The converting program recycled mill rejected paper and upgraded the product to provide the best value for a market that created the highest value for Eagle paper.
- Conduct regular audits and quality assurance checks to ensure compliance with safety protocols and company standards.
Sales/ Team Lead
Georgia Pacific
Atlanta, GA
03.2013 - 08.2017
- Oversaw the strategic planning, implementation, and direction of all Sales, with complete accountability of sales performance, including budget management, total P&L responsibility, and overall performance enhancement, while acting within the scope of company objectives and policies to accomplish overall goals.
- Led sales efforts of Bleached Board, finished goods, and Tissue grades of paper in Roll sold across the globe.
- Improved customer service and customer focus by anticipating customers' needs.
- Worked in conjunctions with distribution partners to consolidate off-spec and prime products and helped increase profitability.
- Developed new business by introducing trial experiments with third-party business with strategic planning and optimization. This increased growth and maximized value creation.
- Educated and trained inside sales and new sales representatives to increase their knowledge of Georgia Pacific bleached board and Tissue grades and market strategies.
Operations & Sales Manager
Georgia Pacific
Atlanta, GA
12.2008 - 03.2013
- Managed Inside Sales, Inventory Analysts and Supply Chain Logistics group.
- Led the strategic planning, implementation, and direction of all operations, with complete accountability of district performance, including budget management, total profit and loss responsibility and overall performance enhancement.
- Identified process gaps and risks to the business and worked diligently to close them.
- Eliminated Waste within roles/processes and across the entire supply chain.
- Identified and utilized reports and metrics that led to value creation.
- Hired, trained, motivated, and managed a talented and diverse workforce.
- Improved relationships with the capabilities groups within Georgia Pacific and shared and expanded the knowledge that improved processes that drove the highest value for our business partners.
- Conduct regular audits and quality assurance checks to ensure compliance with safety protocols and company standards.
- Analyzed data and prepare reports on inventory levels, material usage & forecast for efficient processes to enhance productivity.
Commodity Sales Manager & Inside Sales
Georgia Pacific
Jericho, NY
05.2002 - 12.2008
- Support and manage paper sales.
- Project management, problem solving client services, Analytical skills Customer contact.
- Maintain customer excellence by providing services thru tools like SAP, CRM and other technology to produce the highest value for all parties.
- Accelerate revenue results thru comparative advantage with vendor and customer.
- Time management Business development by prioritizing and optimizing my efforts on tasks for successful results.
- Coordinate and process purchase orders/sales acknowledgements, and other related sales documentation.
- Ensure continuity business with existing customer base and protect integrity of profit margin.
- Hunt new opportunities that contributed an increase in company profits.
Traffic Manager/ Mill Coordinator
Georgia Pacific
Jericho, NY
09.2001 - 05.2002
- Support Canadian and export sales by managing all logistics include import and export.
- Coordinate all transportation (rail, OTR, LTL, intermodal and vessel) to GP Mills.
- Provided all documentation for boarder clearance – BOL, Packing Lists, custom documentation for transit of goods in electronic format, commercial invoices and certificate of origin.
- Shop traffic rates to increase profit margin.
Education
Certification in Export and Import - International Business
World International Trade
Manhattan, NY01.1998
Bachelor of Arts - Education
Medgar Evers College
New York, NY01.1993
Associate of Arts - Liberal Arts
City University of New York
New York, NY12-1991
Skills
- Sales Manager
- Sales forecasting
- Customer relationship management
- Supply chain logistics
- Project management
- Business development
- Sales coordination
- Sales targeting
- Client relationship management
- Goal setting and achievement
- Vendor management
- Account management
- Effective communication
- Budgeting and expenditures
- Shipping and receiving oversight
- Market and competitive analysis
- Pre-sales support
- Sales statistics analysis
- Problem-solving aptitude
- Sales tracking
- Sales strategy
- Product knowledge
- Rapport and relationship building
- Relationship building
- SAP CRM
- Law Enforcement
- CRM Software
- Salesforce
- Accounting
- International Sales
- Process Improvement
- Supply Chain
- Recycling
- Inside Sales
- Analysis Skills
- Strategic Planning
- Account Management
- Documentation
- Sales Management
- Budgeting
- Project Management
- Outside Sales
- Business Development
- Letters of Credit
Certification
- Peace Officer Certification
- Driver's License
Timeline
Sales Operations Manager
Pulp n Paper
01.2025 - Current
Sales Manager
JMD Recycling
06.2021 - 10.2022
Sales Manager
Eagle Paper International Inc.
09.2017 - 06.2021
Sales/ Team Lead
Georgia Pacific
03.2013 - 08.2017
Operations & Sales Manager
Georgia Pacific
12.2008 - 03.2013
Commodity Sales Manager & Inside Sales
Georgia Pacific
05.2002 - 12.2008
Traffic Manager/ Mill Coordinator
Georgia Pacific
09.2001 - 05.2002
Certification in Export and Import - International Business
World International Trade
Bachelor of Arts - Education
Medgar Evers College
Associate of Arts - Liberal Arts
City University of New York