Cheryl Kunkle
Cape Coral,Florida
Summary
Performance driven Vice President with 22 years of leadership and fundraising experience. Proven track record in business planning, revenue development, and change management. Expertise includes cultivating high-performing teams, developing strategic partnerships that maximize new business opportunities, and leveraging strong communication and organization skills to drive results through sound business judgment.
Overview
16
16
years of professional experience
Work History
Vice President, Corporate Partnerships
ALS Association
01.2023 - Current
- Implemented comprehensive corporate engagement strategy, driving significant new partnerships and revenue streams for unified organization.
- Led national team through complex restructure, introducing account teams for cross functional collaboration.
- Spearheaded revenue strategy and execution for inaugural ALS Nexus Conference, establishing new revenue stream.
- Collaborated with mission team to develop sustainable pharmaceutical/biotechnology industry revenue stream, including complex multi-sponsor investment payer toolkit initiative.
- Launched organization's first point-of-sale cause marketing campaign program, providing new avenues for corporate partner support.
- Led Corporate Advisory Council, achieving organization-wide corporate revenue goals.
- Delivered 10% increase in industry partner corporate giving within first year.
Vice President, Retail and Hospitality Partnerships
Muscular Dystrophy Association (MDA)
10.2021 - 01.2023
- Elevated to lead the development and launch of the new Retail & Hospitality business unit, establishing a lucrative revenue stream from the ground up.
- Crafted and executed effective and sustainable sales strategy incorporating both long-term vision and short-term objectives, ensuring consistent revenue growth.
- Championed cross-departmental collaboration, exploring new programs and platforms to unlock lucrative revenue opportunities with existing and new partners.
National Senior Director Corporate Engagement and Partnerships
Muscular Dystrophy Association (MDA)
09.2020 - 10.2021
- Led high-performing team of 5 Corporate Account Managers, achieving 15% YoY growth in annual revenue from corporate partnerships.
- Developed and implemented partnership strategy, expanding corporate partner portfolio by 20% and securing new partnerships with $1M+ annual revenue companies.
- Spearheaded formation of 10-person Corporate Engagement and Partnerships department during restructuring.
- Managed 20+ key clients, achieving 25% increase in client satisfaction scores through successful campaign delivery.
Regional Director of Southeastern States
Muscular Dystrophy Association (MDA)
01.2018 - 09.2020
- Drove 15% regional income growth in a $21M region, exceeding annual targets in 2018 & 2019 despite business changes and market challenges.
Led only region out of 6 to achieve income goals in both 2018 & 2019, overcoming significant business changes and market challenges.
Established key community partnerships across 9 states and Puerto Rico, increasing regional funding.
Implemented targeted training & prioritized team engagement initiatives, driving goal alignment and reducing Southeast region's staff turnover from 20% to 13% (lowest in organization).
National Director of Income Development
Muscular Dystrophy Association (MDA)
01.2013 - 01.2018
- Provided leadership and national oversight across 80 offices for the Lock-Up program, MDA’s largest peer-to-peer fundraiser with income responsibility of $14MM.
- Developed and launched MDA's first CRM platform.
- Led MDA's organizational partnerships campaigns with revenue responsibility of $23MM.
Divisional Director, Southern Florida
Muscular Dystrophy Association (MDA)
01.2012 - 01.2013
- Led leadership team (3 executive directors, 20 staff) through major restructuring, including new reporting structure, office consolidation, and layoffs.
- Oversaw fundraising, community partnerships, and program growth in newly restructured Southern Florida region with $3.5M annual income goal.
- Achieved planned income goal - one of only two subdivisions in Southeast Division to do so.
- Promoted during restructuring that eliminated previous position; only 3 of 22 Regional Coordinators received promotions.
Regional Coordinator
Muscular Dystrophy Association (MDA)
01.2008 - 01.2012
- Promoted to oversee, coach, and develop fundraising team (50 members across 7 districts, Florida). Drove performance and achievement of $7M annual income goals.
- Consulted regularly with seven Executive Directors. Ensured alignment with territory objectives, evaluated training needs, assessed overall team performance. Successfully helped team meet aggressive income goals.
- Nominated to divisional and national strategy teams. Shared success strategies across regions.
- Enhanced regional performance by implementing strategic initiatives and coordinating cross-functional teams.
Education
Bachelor of Science -
Florida State University
Tallahassee, FL12.1998
Skills
- Strategic Business Planning
- Corporate Relationship and Account Management
- National Program and Project Management
- Data Analysis
- Change Implementation
- Employee Hiring, Training and Development
- Proficient Computer Software Literacy
- Excellent Verbal and Written Communication
- Corporate Branding
- Process Improvement
- Contract Negotiation
- Customer Prospecting
- Operations Management
- Forecasting
- Market Research
- Client Relationship Building
Timeline
Vice President, Corporate Partnerships
ALS Association
01.2023 - Current
Vice President, Retail and Hospitality Partnerships
Muscular Dystrophy Association (MDA)
10.2021 - 01.2023
National Senior Director Corporate Engagement and Partnerships
Muscular Dystrophy Association (MDA)
09.2020 - 10.2021
Regional Director of Southeastern States
Muscular Dystrophy Association (MDA)
01.2018 - 09.2020
National Director of Income Development
Muscular Dystrophy Association (MDA)
01.2013 - 01.2018
Divisional Director, Southern Florida
Muscular Dystrophy Association (MDA)
01.2012 - 01.2013
Regional Coordinator
Muscular Dystrophy Association (MDA)
01.2008 - 01.2012
Bachelor of Science -
Florida State University
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