Cheryl Purrington
Amarillo,TX
Summary
Proven leader at ACFCU Federal Credit Union, excelling in operational efficiency and relationship management. Spearheaded initiatives that significantly enhanced loan servicing and credit analysis, achieving substantial portfolio growth. Mentored teams to exceed goals through innovative strategies and strong client partnerships, embodying a commitment to excellence and strategic growth.
Overview
23
23
years of professional experience
2
2
Certifications
Work History
Chief Lending Officer
ACFCU Federal Credit Union
06.2022 - 08.2024
- Implemented process improvements that streamlined loan approval workflows, reducing turnaround time for clients.
- Increased loan portfolio growth by implementing strategic lending initiatives and expanding product offerings.
- Spearheaded successful loan workouts, minimizing losses during challenging economic environments or distressed borrower situations.
- Championed technological advancements within the lending department to improve efficiency and data-driven decision-making capabilities.
- Ensured compliance with all federal, state, and local regulations pertaining to lending activities within the organization''s footprint.
- Collaborated with cross-functional teams to develop and implement comprehensive marketing campaigns promoting lending products and services.
Senior Vice President of Sales and Service
ACFCU Federal Credit Union
09.2019 - 06.2022
- Negotiated favorable contracts with key clients, securing long-term partnerships for mutual benefit.
- Cultivated a high-performance sales culture by developing talent and providing ongoing coaching and mentorship.
- Streamlined the sales process with advanced CRM tools, improving efficiency and customer satisfaction.
- Developed long-lasting client relationships for sustained business growth and repeat customers.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Vice President of Collections
ACFCU Federal Credit Union
07.2006 - 09.2019
- Developed and executed comprehensive strategies to manage and optimize collections, ensuring financial health and efficiency in receivables management.
- Enhanced cash flow and reduced bad debt by analyzing financial data, identifying trends, assessing risk, and making informed decisions to improve collection efforts.
- Led and mentored a high-performing collections team, providing training and support to develop skills, boost motivation, and achieve departmental objectives.
- Ensured adherence to legal and regulatory requirements by developing and enforcing policies and procedures, promoting ethical and compliant collection practices.
- Balanced effective collections with maintaining positive customer relationships, managing escalated issues, negotiating payment plans, and ensuring respectful practices.
Assistant Lending Manager
ACFCU Federal Credit Union
05.2001 - 07.2006
- Supervised team of loan officers, promoting positive environment and instilling model of hard work and dedication.
- Analyzed economic trends and competitor activity to inform strategic decision-making regarding product offerings and pricing strategies.
- Increased loan portfolio growth by developing and implementing strategic lending initiatives.
- Recruited, interviewed, and hired new employees bringing value to lending department.
Education
High School Diploma -
Kearns High School
Kearns, UTSkills
- Loan Servicing
- Operational Efficiency
- Credit analysis
- Relationship Management
Certification
- Texas Tech School of Banking Graduate in 2023
- CUDE Credit Union Development Educator in 2022
Timeline
Chief Lending Officer
ACFCU Federal Credit Union
06.2022 - 08.2024
Senior Vice President of Sales and Service
ACFCU Federal Credit Union
09.2019 - 06.2022
Vice President of Collections
ACFCU Federal Credit Union
07.2006 - 09.2019
Assistant Lending Manager
ACFCU Federal Credit Union
05.2001 - 07.2006
High School Diploma -
Kearns High School
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