Cheryl Taylor
New Milford,CT
Summary
Experienced Digital Asset Management Professional specializing in DAM strategy development, asset migration, implementation, and training. Diverse background in broadcast media, TV and film production, and photography, bringing a multi-talented skill set to the table. Certified in CMS, taxonomy, and metadata strategy, system implementation, and asset migration. Proven track record of success in planning and operational improvements. Expertise in policy development and staff training, with the ability to establish effective system governance. Contributions consistently result in positive impacts on overall morale and productivity.
Overview
24
24
years of professional experience
1
1
Certificate
Work History
Digital Asset Manager
Pat McGrath Cosmetics
07.2021 - 09.2024
- Assisting in asset strategy and DAM migration and implementation
- Assisted in data and asset migration process, cleaning, renaming, and mapping assets, staging assets before ingestion, and quality control checks post-migration
- Adding metadata to files utilizing taxonomy structure, organizing assets, and uploading files to management systems;
- Assist in training internal and external users on the Aquia DAM, Digital Asset Management System
- Help generate workflow strategies for working teams, resulting in an 80% increase in the searchability of marketing assets.
- Develop governance practices for said teams.
- Oversaw a team of 150 professionals, encouraging sales and training members on effective strategies.
- Fostered strong relationships with clients through consistent communication and collaboration.
Digital Asset Management (EDAM) / Librarian
Wells Fargo
03.2020 - 04.2021
- Lead the Asset Migration, Ingestion, and Quality Control workflows at Well Fargo’s Consumer Marketing Department
- Collaborated with the DAM Program Team to Test and Implement a Global system for 5000 International Users
- Tested and Developed EDAM OpenText Platform using Test Scripts
- Created a Video Library & Video Training Documentation as Media Training Producer
- Assembled New User Training Materials focused on diverse user groups
Digital Asset Coordinator
BRIC Arts Media
10.2016 - 03.2020
- Spearheaded "BRIC’s" Digital Asset Management workflow strategic direction
- Optimized digital content workflow for Indexing & Cataloging, Ingesting, meta-tagging, Publishing, & Archiving
- Implemented Empress EMAM Asset Management System to store over 100,000 images lacking SEO
- Cataloged & Indexed 50-100 thousand videos dating back at least 20 years to reflect Brooklyn’s history
- Sustainable implementation of a potential Digital Library cultivatable with other Media outlets
- Developed workflow strategies across multi-functional departments and managed user account settings and metadata for assets to ensure optimal client experience
Video Producer
AriseNews
09.2013 - 02.2015
- Produced video segments for Arise News Now and Arise Xchange Business News
- Responsible for show elements and logistics for on-air reporters & daily news writers
- Delivered daily content to a Fast-paced Live News & Breaking News Environment
- Produced Three Historical World events, including 'The Death and Funeral of Nelson Mandela', 'The 2014 World Cup', and 'The Death of Eric Garner and Michael Br’
Video Editor/Content Producer
United Nations Television
09.2000 - 06.2013
- Organized assets by Encoding, Transcoding, and Archiving for the UN Video Library
- Implemented "Dalet" Media Management System to maintain media coverage of daily United Nations Events
- Oversaw global client media requests and global broadcast networks for the UN General Assembly
- Curated digital content, marketing content, promos, and broadcast projects to air on UNTV
- Managed interpretation system, broadcast & conference support, and digital library management.
- Collaborated with creative teams to produce engaging content tailored to target demographics.
- Delivered edits on time for reviews and final delivery.
- Organized and worked with raw footage from multiple cameras and sources.
Education
Film/Video - Photographic Arts
Pratt Institute
Brooklyn, NY01.2003
Bachelor of Arts - Communication Arts
Western Connecticut State University
Danbury, CT01.1981
Skills
- Asana
- Slack
- Microsoft Office
- Google Workplace
- Adobe Creative Suite
- Camtasia
- Final Cut Pro
- AI optimization
- Metadata Tagging
- Taxonomy
- Data Analytics
- Aquia / Widen / Aprimo / Dalet / OpenText Digital Asset Management Systems
Affiliations
- • Member, AIIM Association for Information and Image Management, 2018 to Current • Member, [National Black Journalist Association, [2000] to Current • Member, Henry Stewart DAM association, [2017] to Current
Certification
CMS Essential Training
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
If you really look closely, most overnight successes took a long time.
Steve Jobs
Timeline
Digital Asset Manager
Pat McGrath Cosmetics
07.2021 - 09.2024
Digital Asset Management (EDAM) / Librarian
Wells Fargo
03.2020 - 04.2021
Digital Asset Coordinator
BRIC Arts Media
10.2016 - 03.2020
Video Producer
AriseNews
09.2013 - 02.2015
Video Editor/Content Producer
United Nations Television
09.2000 - 06.2013
CMS Essential Training
Film/Video - Photographic Arts
Pratt Institute
Bachelor of Arts - Communication Arts
Western Connecticut State University
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