Cheryl Toy

• Created and managed my brand and online presence.
• Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
• Developed innovative design concepts for improved brand recognition and customer engagement.
• Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
• Implemented effective design strategies for social media campaigns, increasing audience engagement and reach.
• Designed eye-catching promotional materials, driving increased event attendance and participation rates.

Designer of hand-knitted garments and accessories for several prominent yarn manufacturers and knitting publications in Canada, the US and UK.

• Created compelling visual presentations to effectively communicate complex ideas to clients and stakeholders.
• Applied skill in color theory and composition to bring client visions to fruition.
• Analyzed user behavior and feedback to optimize design and user experience.

Art Director for the Toronto Film & Television industry for over 20 years. Please refer to IMDB for credits.

Management of the art department, overseeing the work of graphic and set designers.

• Acted as liaison with production-at-large on matters of schedule and budget.

• Responsible for scheduling all art department tasks to ensure timely delivery of sets and graphic materials.

• Coordinated the work of the scene shop, set decorators, props and locations departments to ensure adherence to deadlines and the accurate realization of the Production Designer’s sketches.

• Creation and distribution of all drawing packages and schedules.

• Responsible for all budgeting and cost reporting.

• Sourced and managed external supply accounts ensuring prompt delivery and payment.