Cheryl Wagemann
Ringwood
Summary
Journalist, writer, and editor with 10 years of experience crafting compelling content with meticulous editing.
Overview
10
10
years of professional experience
Work History
Freelance Updates Editor
Dotdash Meredith
New York
11.2020 - Current
- Write and edit tested and researched roundups, news, deals, and product reviews for the following sites: PEOPLE, InStyle, Parents, The Spruce, Travel + Leisure, Byrdie, Shape, and Brides.
- Update copy across verticals.
Shopping and Travel Editor
Finder
New York
06.2019 - 12.2020
- I wrote, briefed, and edited lifestyle, beauty, and fashion content, including listicles and product reviews, with original photography.
- Briefed and edited travel content, including trip planning and destination guides.
- Expanded shopping coverage to include mattresses and sleep-related products, and tested samples for reviews.
- Responsible for content strategy, from keyword research to tracking data metrics.
- I wrote a style guide for the shopping and travel categories.
- Conceptualized and created scripts for live-action video.
- Ensured editorial independence for sponsored content.
- Curated beauty and style verticals, and built partnerships with brands for product reviews.
- I worked on a team that grew revenue and traffic company-wide.
- I pitched and wrote commerce news.
Owner/Content Creator
Coco & Bobo
New Jersey
03.2017 - 03.2021
- Owned and operated a beauty, fashion, and lifestyle blog: www.cocoandbobo.com.
- Created original content, including beauty and product photography, and blog posts.
- Worked with major national brands on social media campaigns (Urban Decay, BECCA Cosmetics, KVD Vegan Beauty, Tobi, Basic Invite).
- Edited and retouched images.
- Performed keyword research to boost SEO.
- Used email marketing to drive traffic.
- Managed traffic data in Google Analytics.
Lead Copywriter/Editor
SJ Design Studio
Glen Rock
09.2017 - 05.2019
- I wrote SEO content and help articles for Samsung.com and the Samsung+/Samsung Members mobile app.
- Developed a writing style geared toward millennial and Gen-Z audiences.
- Analyzed app traffic data to develop relevant content ideas.
- Coordinated with Samsung’s content team, and handled all content requests.
- Responsible for QA before publishing.
- Managed a small team of writers and edited work for accuracy, style, and tone.
- Managed the editorial schedule and calendar.
- I wrote and revised internal documents, and created ad and web copy for e-commerce clients. Copy includes landing pages, proposals, campaigns, and social media posts.
Staff Writer
The Record, Gannett/USA Today Network
Woodland Park
10.2016 - 03.2017
- I wrote hard news and feature stories for the second-largest daily newspaper in New Jersey.
- Cultivated relationships with sources.
- Pitched and developed enterprise stories with regional appeal.
- Produced video clips for digital.
- Coordinated assignments with staff photographers.
Managing Editor
North Jersey Media Group
Cresskill
03.2016 - 10.2016
- Managed editorial staff, developed story ideas, edited and copy-edited articles, formatted articles for the web using SEO best practices, wrote headlines and photo captions, designed page layouts by hand, and proofed and approved final editions of five community newspapers.
- Reported on Teaneck Township for the Suburbanite newspaper.
- Managed Suburbanite’s social media presence.
Staff Writer
North Jersey Media Group
Cresskill
03.2015 - 03.2016
- Covered local government meetings and community events; wrote articles for print and web.
Education
B.A. - English
Montclair State University
Montclair, NJ05.2014
Skills
- AP style
- Fiction and screenwriting
- Basic Photoshop
- Squarespace
- Wordpress
- Copywriting
- Content editing
- SEO optimization
- Editorial strategy
- Research
Awards
- Special Subject Writing, Second Place, New Jersey Press Association, 2016
- Enterprise/Responsible Journalism, Second Place, New Jersey Press Association, 2015
- Education Writing, Third Place, New Jersey Press Association, 2015
- Coverage of Elections/Politics, Third Place, New Jersey Press Association, 2015
Timeline
Freelance Updates Editor
Dotdash Meredith
11.2020 - Current
Shopping and Travel Editor
Finder
06.2019 - 12.2020
Lead Copywriter/Editor
SJ Design Studio
09.2017 - 05.2019
Owner/Content Creator
Coco & Bobo
03.2017 - 03.2021
Staff Writer
The Record, Gannett/USA Today Network
10.2016 - 03.2017
Managing Editor
North Jersey Media Group
03.2016 - 10.2016
Staff Writer
North Jersey Media Group
03.2015 - 03.2016
B.A. - English
Montclair State University
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