Aaron B. Cohen
Detroit,,MI
Summary
Driven marketing expert leveraging strategic brand development, expressive linguistic ability, and the power of storytelling.
Overview
7
7
years of professional experience
Work History
Publisher
INNOVATE Detroit
08.2023 - Current
- Oversaw production of stunning, hardcover coffee table book, digital eBook and social media campaign highlighting Detroit's top 100 innovative companies and thought leaders
- Managed a diverse team of editors, designers, and writers for successful project completion.
- Enhanced publication quality by meticulously editing and proofreading content prior to release.
Marketing Strategist, Copywriter
Strive Creative
12.2020 - 08.2023
- Authored, edited 500+ articles relating to Detroit culture & cuisine, garnering over half a million clicks, annually
- Crafted high-impact messaging for webpages, online display ads, internal marketing, social media, TV, OTT streaming, contributing to increased engagement and conversion
- Hired, managed writing team, increasing content diversity & engagement, reducing company expenditures
- Led creative planning and review sessions, working with strategy and production teams to elevate quality of content and designs
- Composed weekly newsletter, distributed to 20,000+
- Liaised with content partners to develop short and long-term media outreach strategies.
- Edited content produced by CEO, senior executives
- Used Google Analytics, Meta Business Suite to monitor, optimize content performance
- Managed, published Chevy In the D, a syndicate of ClickOnDetroit.com (WDIV), WXYZ
- Maintained verified social media accounts of high-profile clients, facilitated influencer partnerships
Creative Consultant
Sidewalk Food Tours
12.2018 - 03.2020
- Authored, edited scripts for professionally guided food and history tours
- Implemented operational strategy based on data-driven research, reduced company expenditures
- Built loyal, international clientele through exceptional reviews, referrals
Marketing Consultant
New Orleans Center For The Gulf South
06.2017 - 10.2018
- Authored press releases for organization-sponsored events
- Negotiated and consummated contractual agreements between Tulane University and third-party institutions
Education
Bachelor of Arts - English Literature
Tulane University
New Orleans, LA05.2017
Timeline
Publisher
INNOVATE Detroit
08.2023 - Current
Marketing Strategist, Copywriter
Strive Creative
12.2020 - 08.2023
Creative Consultant
Sidewalk Food Tours
12.2018 - 03.2020
Marketing Consultant
New Orleans Center For The Gulf South
06.2017 - 10.2018
Bachelor of Arts - English Literature
Tulane University
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