Chiamaka Molokwu
Richmond
Summary
For the past three years at Common Sense Media, I’ve immersed myself in the world of children’s media, analyzing content and uncovering key trends that shape young minds. With a passion for children's books and a data analysis, I’m eager to bring this curiosity to Penguin Random House.
Overview
5
5
years of professional experience
Work History
Digital Media Content Reviewer
Common Sense Networks
08.2021 - Current
- Conducted content analysis and market research on children's screen time (500+ users), leading to a 76% increase in user satisfaction and a 98% improvement in TikTok media safety.
- Collaborated with educators and psychologists to develop an educational database, curating age-appropriate content for children (2-12). Analyzed user interactions, enhancing media safety and enjoyment for over 1 million young users.
- Promoted educational content, including popular programs like Miss Rachel and Bluey, to enhance learning experiences.
- Shared key findings and insights with the team, turning data into actionable recommendations.
Administrative Assistant
University of Texas Administration Office
10.2019 - 05.2021
- Developed and executed project plans for seasonal university events, establishing clear timelines, responsibilities, and budgets to ensure on-time delivery.
- Designed and launched targeted email campaigns that engaged 500+ students and staff, driving an 88% surge in university event registrations.
- Negotiated contracts with six vendors, securing cost reductions to improve success of campus initiatives.
- Spearheaded the transition from paper-based records to a digital data management system, streamlining workflow.
Market Researcher
IC2 Institute
05.2020 - 08.2020
- Presented in-depth reports on market trends and consumer behavior to Mayor of Grapeland, Texas, informing strategic business and marketing decisions during the COVID-19 pandemic.
- Identified growth opportunities for the city of Grapeland through in-depth market analysis of three local businesses, contributing to an 11% increase in revenue and providing actionable insights.
- Conducted 250+ surveys and three focus groups in the city, directly influencing marketing strategies and increasing product adoption rates by 15%.
Education
Bachelor of Science - Human Development, Family Sciences; Business Minor
The University of Texas At Austin
Austin, TX05-2021
Skills
- Proficient in Microsoft Office Suite
- Public Speaking and Presentation
- Data and Trend Analysis
- Digital Media Review
- Research (Quantitative, Qualitative, Market, Consumer, Interviews/Questionnaire)
- Childhood Development
- CRM Management
- Salesforce
- Qualtrics
Timeline
Digital Media Content Reviewer
Common Sense Networks
08.2021 - Current
Market Researcher
IC2 Institute
05.2020 - 08.2020
Administrative Assistant
University of Texas Administration Office
10.2019 - 05.2021
Bachelor of Science - Human Development, Family Sciences; Business Minor
The University of Texas At Austin
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