Chieh-Ming Liu

• Increased website traffic by 25% with SEO keywords drawn from Google Analytics
• Generated leads through phone calls, emails and face-to-face interactions, resulting in a 30% increase in attendance rate
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements, increasing engagement by 40%
• Managed administrative logistics of events planning, event booking, and event promotions.

• Enhanced functionality, appearance of website and repaired functionality issues withy WordPress and SEMRush to identify keyword strategies, achieving a 25% increase in organic search traffic
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns -72% increase in net profit margin
• Devised content strategy to effectively engage target audiences-53% increase in website bounce rates
• Increased brand awareness with ambassador partnerships and targeted email campaigns-17% open rate

• Developed and managed organized, orderly student databases and tracking systems.
• Managed Facebook, Instagram and Twitter content to keep positive engagement and messages consistent.
• Researched key industry trends and competitive insights to keep messaging relevant to target demographic.
• Assisted faculty members with data collection for potential academic publications.

• Managed client communication distribution during ongoing projects.
• Acquired knowledge of industry trends and developed solutions and strategy through effective research-increase 30% in impression, and CTR
• Audited incoming data points, collating information into useable planning packages for project management personnel.

• Directed event campaign, exceeding the target attendance expectations by 10%
• Budgeting and forecasting to ensure that spending was aligned with overall business goals

• Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.
• Conducted market research to assess customer needs and preferences.

Integrated and collected data for government project

• Collaborated with cross-functional teams to develop and implement market research strategies.
• Developed questionnaires and facilitated focus group discussions.
• Identified appropriate marketing channels and target customers for campaigns.