Abigail Igbokidi
Oakland ,CA
Summary
Resourceful Product Marketing Manager with 4+ years of experience designing product promotion objectives and global market strategies with consumer base expansion in mind. Determined assessor of untapped market sectors, identifying opportunity and launching targeted campaigns. Efficient facilitator of campaigns with multi-million-dollar budgets, addressing and eliminating inefficiencies. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
6
6
years of professional experience
Work History
Product Manager
Iron Mountain
11.2022 - Current
- Directed changes to product scope and cost and implemented appropriate change management processes to keep product on track.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Drove marketing initiatives to increase product visibility and market performance.
- Monitored contracts and service level agreements to identify potential risks and implement mitigation actions to protect development process from unforeseen delays and costs.
- Provided detailed technical and operational direction in product challenges, consistently meeting deliverables according to deadlines.
- Negotiated and managed third-party contracts related to product deliverables.
- Delivered high level of service to clients to both maintain and extend relationship for future business opportunities.
Assistant Product Manager
Gander And White Shipping
05.2021 - 11.2022
- Provided support for managing product costs, recourses, change requests, schedules, scopes, budget
estimations, and product implementation plans. - Analyzed consumer and financial data to develop strategic insights and make clear and compelling recommendations for overall business growth.
- Observed product costs, developed job cost forecasts, managed cash flow and approved invoices for
payment. - Contributed support for risk mitigation, including identifying all risks and issues to ensure that
maximum company benefit is maintained. - Facilitated team project meetings to enable status updates, resolve issues and drive progress against tasks and deliverables.
- Established and maintained relationships with stakeholders and clients by provided regular contact on project status and updates.
- Evaluated and make recommendations relating to the workflow and assist in the establishment of performance standards and workload measures specific to assigned projects.
Project Manager
Tramo
01.2019 - 05.2021
- Prepared invoices for third party contractors using Oracle in addition to spreadsheets using Microsoft
Excel for corresponding daily, weekly, and monthly reporting. - Managed multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Tracked hours and expenses to keep project on task and within budgetary parameters.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and
conflicts. - Verified quality of deliverables and conformance to specifications before submitting to clients.
- Oversee monthly gate review process for cross-functional review/approval of new projects and ensure
business case documentation supports transition of active projects to the next stage. - Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
Store Manager
McDonald's
10.2017 - 01.2019
- Managed store staff successfully in fast-paced environment through proactive communication and positive feedback.
- Created effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Scheduled and led weekly store meetings for all staff to discuss sales promotions and new inventory while providing platform for all to voice concerns.
- Maintained inventory control, cash control and store opening and closing procedures.
- Coached staff in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Reduced shortages 25% by holding staff accountable for excessive food waste and conducting shift inventories.
Education
Associate of Arts - Digital Marketing
Merritt College
Oakland, CA12.2023
Bachelor of Arts - Sociology
California State University - San Marcos
San Marcos, CA05.2022
Associate of Arts - Liberal Arts - Social And Behavioral Sciences
Berkeley City College
Berkeley, CA05.2021
Associate of Arts - Sociology
Berkeley City College
Berkeley, CA05.2021
Associate of Arts - Communications
Berkeley City College
Berkeley, CA05.2021
Skills
- Research and Analytical Skills
- Task Prioritization
- Organized and Detail-Oriented
- Problem Solving
- Microsoft Office and Microsoft Excel
- Oracle
- Management
- Interpersonal Communication
- Presenting Information
Accomplishments
- Recognized in December 2021 by Director at Gander & White for working as a single point of contact for over 10+ clients, answering all their requests and questions in a timely manner.
- Applauded in October 2020 by General Manager at Tramo for successfully completing 4 projects from
start to finish, generating a total of $275,000 in revenue. - Congratulated in May 2018 by General Manager at McDonald's for improving online restaurant reviews
by successfully handling customer complaints, implementing monthly staff training and refining breakfast and lunch menus.
Timeline
Product Manager
Iron Mountain
11.2022 - Current
Assistant Product Manager
Gander And White Shipping
05.2021 - 11.2022
Project Manager
Tramo
01.2019 - 05.2021
Store Manager
McDonald's
10.2017 - 01.2019
Associate of Arts - Digital Marketing
Merritt College
Bachelor of Arts - Sociology
California State University - San Marcos
Associate of Arts - Liberal Arts - Social And Behavioral Sciences
Berkeley City College
Associate of Arts - Sociology
Berkeley City College
Associate of Arts - Communications
Berkeley City College