Chike Nwankwo
Vancouver
Summary
Results-driven marketing professional skilled in crafting impactful brand strategies that elevate customer engagement and loyalty. Proven success in utilizing data analytics to refine campaigns and effectively manage social media platforms, driving brand awareness and measurable growth across diverse channels.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Brand Strategist
The Vitamin Shoppe
Beaverton
01.2025 - Current
- Conducted market research to identify key consumer trends, enhancing targeted campaign effectiveness by 15%.
- Developed brand strategies that increased customer engagement by 20% and improved loyalty metrics over 12 months.
- Managed brand guidelines, ensuring 100% consistency across channels and materials, strengthening brand recognition.
- Monitored brand performance metrics, achieving a 10% improvement in campaign ROI through strategic adjustments.
- Created compelling content for social media platforms and marketing campaigns, boosting follower engagement rates by 25%.
Digital Marketer
Vbrick
05.2022 - 06.2024
- Developed and implemented campaign strategies that contributed to a 30% increase in overall business growth over six months.
- Created engaging content across social media, digital advertising, web, and internal digital displays, resulting in a 25% boost in audience engagement.
- Increased brand awareness by 40% through targeted social media promotions and strategic content distribution.
- Measured and reported the performance of digital marketing campaigns, leading to a 15% improvement in campaign effectiveness.
- Managed detailed campaign tracking across multiple channels and systems, ensuring data accuracy and actionable insights.
- Capitalized on new growth opportunities by optimizing best practices from digital trends and competitor analyses, driving a 10% increase in market share.
- Set clear goals for team members and provided ongoing feedback on performance.
Social Media
Palouse Environmental Taskforce
01.2022 - 05.2022
- Enhanced customer engagement on social media by implementing targeted content strategies.
- Crafted marketing content including blogs, promotional materials, and advertisements to drive social media visibility.
- Produced marketing materials, product reviews, and press releases to support brand messaging.
- Devised strategies and roadmaps to support product vision and value to business.
Education
Bachelor of Arts - Information Structure and Systems, Business Administration, Communication
Washington State University
Pullman, WA01-2022
Skills
- Brand performance
- Market Analysis
- SEO Strategies
- Visual Branding
- Content creation
- Multimedia Strategy
- Social media management
- Data Analytics
- KPI Monitoring
Certification
- Game Studies and Design Certification
- Google Data Analytics Certification
Timeline
Brand Strategist
The Vitamin Shoppe
01.2025 - Current
Digital Marketer
Vbrick
05.2022 - 06.2024
Social Media
Palouse Environmental Taskforce
01.2022 - 05.2022
Bachelor of Arts - Information Structure and Systems, Business Administration, Communication
Washington State University