Chloe Calaway

Aspiring advertising and PR professional in pursuit of a Bachelor of Arts in Journalism, Advertising, and Media Studies, with a focus on advertising and public relations at UW-Milwaukee. Demonstrates strong client engagement skills, effective multitasking abilities, and adaptability in dynamic environments. Committed to enhancing brand visibility through strategic social media initiatives and compelling storytelling.

Owala Mixi Mock-up PR Campaign

• Directed the creative vision for a useful, product-focused ad series.
• Utilized graphic design techniques in Adobe Creative Suite programs, resulting in a cohesive brand concept for the new portable blender launch.

LUXE Signature Mock-up PR Campaign

• Conceptualized a premium adult rebrand of Crayola
• Produced a comprehensive campaign deck for the launch of the luxury art tools and promotional events.

JAMS social day experience

• Created content for UW-Milwaukee JAMS program social media accounts as part of a social media and SEO course.
• Given responsibility to create content for Facebook, TikTok, and X with other classmates.
• Created a social media strategy plan, analyzed analytics, and created a client report for JAMS program.

Milwaukee County Parks

• Participated in community cleanups to maintain public parks.
• Collected litter and debris, promoting environmental sustainability and community engagement.

AISC (American Indian Student Center)

• Engage and collaborate with fellow Native American students, fostering cultural awareness, promoting inclusivity within the campus community and allowing a safe space for other indigenous students.
• Advocate for Indigenous student needs by providing feedback to enhance campus resources and support systems.