Chloe Farnack
Cayce,SC
Summary
Creative Communication student, small business owner, and social media manager with a passion for storytelling and brand building. Founder of Rooted Southern, where I design content, develop products, and connect with audiences through thoughtful, visually engaging marketing.
Overview
2
2
years of professional experience
Work History
Founder & Creative Director
Rooted Southern
01.2025 - Current
- Created and managed small business brand, developing original products and cohesive visual identity that enhanced brand recognition.
- Designed and produced social media content that increased engagement and supported brand growth through trend-focused strategies.
- Built and engaged an online audience through consistent posting and interactive content.
- Developed marketing strategies for product launches, incorporating ambassador programs and social media campaigns to expand audience reach.
- Collaborated with ambassadors and creators to promote products and expand brand reach.
- Managed product development, inventory, and online storefront.
- Designed graphics and product visuals for marketing and promotional use.
Events & Social Media
The Project- A Dance Experience
09.2024 - Current
- Create and design promotional graphics and content for social media, including posts, stories, and event marketing materials.
- Managed social media platforms to promote events, enhancing engagement and connecting with dance community.
- Contribute content ideas based on trends to enhance audience reach and brand presence.
- Collaborated with team members to coordinate event logistics and scheduling, streamlining overall operations.
- Supported planning, setup, and execution of dance competitions, ensuring smooth experience for participants.
- Lead master classes, providing instruction in technique, choreography and performance quality.
- Engage with dancers, parents and customers to maintain a welcoming and professional environment.
- Assist with merchandise sales and brand representation during events.
Education
Bachelor of Arts - Communication
University of South Carolina
Columbia, SC05-2027
Skills
- Brand development and identity
- Social media management
- Customer service and sales
- Event promotion and representation
- Point of sale operation
- Creative strategy
- Leadership and collaboration
- Multitasking and time management
- Organization and attention to detail
- Communication and interpersonal skills
References
- James Rouse, Previous Employer, Smoothie King, (803) 394-6682
- Kalief Robinson, Previous Employer, Precision Dance Studios, (484) 554-0635
- Constance Robinson, Employer, The Project- A Dance Experience, (484) 788-8632
Timeline
Founder & Creative Director
Rooted Southern
01.2025 - Current
Events & Social Media
The Project- A Dance Experience
09.2024 - Current
Bachelor of Arts - Communication
University of South Carolina