CHLOE WHITE
Tacoma,WA
Summary
Skilled product development professional with significant experience driving projects from concept to completion. Expertise in market analysis, strategic planning, and cross-functional team leadership. Strong focus on collaboration, adaptability, and delivering impactful results. Proven ability to innovate and align product strategies with business goals.
Overview
12
12
years of professional experience
Work History
VP of Sales, Amazon.com
Great Neck Tools
Memphis, TN
09.2022 - Current
- Developed and executed sales strategies to maximize revenue, profitability, and market share on Amazon, while integrating efforts with company-wide objectives.
- Monitored and analyzed sales performance, forecasts, and budgets, providing actionable insights and updates to the C-suite.
- Built relationships with Amazon partners and lead cross-functional teams, mentoring senior staff to meet departmental and company goals.
- Managed listing optimization and advertising strategies to enhance visibility, conversions, and ROI.
- Streamlined processes for FBA, FBM, and Vendor Direct channels, ensuring compliance with Amazon policies and delivering superior customer experiences.
Director of Merchandising
MJD Industries
Seattle, WA
03.2020 - 09.2022
- Influenced product development, launch, and lifecycle strategies, ensuring a balanced, innovative, and profitable product portfolio.
- Analyzed industry trends, customer feedback, and competitive activities to identify opportunities for new products and portfolio improvements.
- Partnered with the product development team to design and refine tools that meet customer needs and uphold ARES’ standards for quality and reliability.
- Collaborated with supply chain, marketing, and advertising teams to ensure seamless execution of product strategies and operational efficiency.
- Managed and mentored a team of category managers, product managers, and other merchandising professionals, fostering innovation and accountability.
- Ensure that customer feedback is incorporated into product improvements and reengineering efforts to continuously enhance the customer experience.
- Track and analyze product performance metrics, making data-driven decisions to optimize profitability and customer satisfaction.
Category Captain
Great Neck Saw, AutoZone
Memphis, TN
06.2019 - 03.2020
- Conducted ad-hoc analysis of various subcategories and programs of tools in support of retail and automotive markets and have distribution and manufacturing facilities around the world
- Honored existing and fostered new business partnerships for growth.
- Provided fact-based actionable category insights and trends driving incremental sales.
- Worked closely with category management and cross functionally with the sales, marketing, merchandising, and planning departments to conduct research that supported recommendations and implementation plans.
- Acted as a market intelligence provider regarding new categories and retailer trends; informing key stakeholders of strategic opportunities.
Key Account Manager
Integrated Supply Network
Lakeland, FL
01.2018 - 06.2019
- Established productive, professional relationships with key personnel in assigned customer accounts.
- Coordinated the involvement of company personnel, including support, service, and management.
- Managed and exceeded assigned targets for profitable sales volume and strategic objectives in assigned accounts.
- Proactively lead a joint company-strategic account planning process that developed mutual performance objectives, financial targets, and critical milestones for a three-year period.
- Proactively assessed, clarified and validated customer needs on an ongoing basis.
- Lead solution development efforts that best addressed customer needs.
Product Developer, Account Manager
Titan Tools
Seattle, WA
07.2012 - 01.2018
- Responsible for all customer service and product development requests for top level executive retail sales accounts servicing over 11,000 retail locations / $10 million gross sales.
- Planned, designed, developed, and coordinated new products, customer line reviews, and plan-o-grams working with Executive Management Team to meet customer specific requirements.
- Worked with overseas vendors to develop prototypes, new products, and packaging while adhering to industry-standard and customer-determined specifications and features.
- Developed and managed new products through final development process.
- Managed pre-production, packaging specifications, artwork/photography, dieline, certifications, testing, and quality control.
- Managed in-production, submitted specifications package, artwork, item details to vendors; followed cycle to ensure successful production runs - digital proof, mock-ups, final production samples, inspection photos of shipping cartons.
- Managed post-production ensuring accuracy of internal system, and updates to all pertinent information/images on file for sales managers.
Education
Bachelor of Arts - Apparel Product Design
THE ART INSTITUTE OF SEATTLE
SEATTLE, WASkills
Product Development
Product Knowledge
Global Sourcing
Vendor Management
Branding and Marketing
Planogram Merchandising
Category Management
Competitor Analysis
Line Review Analysis
Business Development and Planning
Key Account Management
Customer Sales Presentations
Sales Pipeline Management
Sales Forecasting
Performance Metrics
Data Analysis
Summary
Category Management, Client Relationships, Product Development, Sales, Business Management, Customer Service, To secure a career in a dynamic, ever-growing, sales-focused organization where my experience, skills, creativity, energy, and loyalty can be utilized to the benefit of the corporate mission as well as my own personal growth.
Timeline
VP of Sales, Amazon.com
Great Neck Tools
09.2022 - Current
Director of Merchandising
MJD Industries
03.2020 - 09.2022
Category Captain
Great Neck Saw, AutoZone
06.2019 - 03.2020
Key Account Manager
Integrated Supply Network
01.2018 - 06.2019
Product Developer, Account Manager
Titan Tools
07.2012 - 01.2018
Bachelor of Arts - Apparel Product Design
THE ART INSTITUTE OF SEATTLE