CHLOE V. ANDERSON
New York,NY
Summary
Creative Marketing Director with expertise in creating and implementing strategic marketing campaigns by developing custom events and engaging digital content. Effectively handle all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands. Passionate about beauty, fragrance, innovation, and branding. US-FRANCE dual nationality. Focused, entrepreneurial team player. Harvard MBA.
Overview
23
23
years of professional experience
Work History
Marketing Director
Momento
05.2021 - 05.2023
- Built strong relationships with industry professionals and influencers.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Chief Marketing Officer
PERRIN PARIS 1893
01.2013 - 01.2014
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Planned and executed events and marketing programs to increase qualified leads.
Client Development Manager
LOUIS VUITTON
01.2011 - 01.2013
- Managed CRM efforts, including Client Development, Private Client Relations and Customer Event strategies in North America.
- Defined strategy and roadmap to develop business and clienteling efforts.
- Developed marketing plans focused on recruitment, engagement and increased cross and up selling.
- Analyzed macro trends, worked with global management and external partners to identify new opportunities.
- Developed and implemented new CRM tools to recruit new clients, improve customer satisfaction, and increase retention.
- Managed all aspects of CRM database: defined customer segments, analyzed data to create targeted campaigns to track results and influence buying behavior.
- Led regional development teams in defining and delivering new product concepts and client experiences.
- Executed 105 events in 96 stores across North America, small, medium and large scale, with average ROI of 250%.
- Partnered with Global Management, Marketing, Communications and PR, and external partners to define the overall strategy for each event in order to accelerate client growth and increase product sales.
- Partnered with Paris headquarters to develop new brand and client initiatives and deliver on client priorities.
- Prepared and presented executive recaps with quantitative and qualitative results.
Private Wealth Management Advisor
MORGAN STANLEY
01.2008 - 01.2011
- Led a four-person team catering to Senior Management members and High Net Worth families.
- Educated clients on various financial matters and provided professional recommendations on investment opportunities, products and services based on individual needs.
- Analyzed client portfolios and execute customized solutions and strategies using Firm Platform, outside fund managers, family offices, integrated marketers, and other key executive contacts and global business units.
- Developed and pitched team strategy to new clients and recruited high net worth individuals (1/week average).
- Increased asset base to $1billion, grew revenues 14% year over year
- Researched and evaluated markets, identified new investment opportunities, and managed portfolio models on a daily basis
- Advised on a full range of wealth and estate-related matters, including generational wealth transfers, trusts, asset allocations, investments and structured solutions.
- Advised other PWM teams, recommended new strategies to cater to international clients.
- Completed Morgan Stanley Corporate Social Responsibility Strategy Challenge (2nd place): authored and presented restructuring business plan.
- Authored materials to improve distribution efforts, key account relationships and customer satisfaction.
Summer Associate
MORGAN STANLEY, Private Wealth Management
01.2007 - 01.2008
- Developed business management and strategic marketing skills by completing 10-week PWM internship.
Senior Manager, Interactive Marketing
LANCOME PARIS
01.2004 - 01.2006
- Managed all aspects of production elements related to e-commerce site: Sales, Marketing, Strategy and Development.
- Worked closely with Marketing and brand innovation teams to establish and define new and key brand concepts online.
- Conducted in-depth research and analysis of competitive landscape and trends in the luxury cosmetics market, analyzed internal and external variables, surveyed consumers and vendors, and monitored inventory flow.
- Worked with external partners to identify new trends and initiatives.
- Managed online sales ($60M/year) and increased revenue by 22% annually
- Executed comprehensive e-marketing programs for entire product portfolio using internal & external content.
- Produced weekly, monthly, seasonal campaigns and promotions, working cross-functionally with all departments.
- Maintained timelines for marketing, program and content details, design, asset delivery, and launch dates.
- Re-designed client database, focusing on personalization and retention rates.
- Led development project for cutting edge new website: partnered with technical and creative teams on new design and concepts.
- Collaborated with Marketing, Creative Services, Development, Planning and Retail teams on trend-setting branding initiatives, and new products and service offerings.
Manager, Global Marketing
MATRIX
01.2002 - 01.2004
- Created and executed marketing strategies for the Matrix brand in 40+ markets; identified business development opportunities and managed expansion projects in Europe and BRIC countries.
- Developed and implemented global e-business strategy roadmap.
- Developed and distributed strategic brand positioning initiatives and marketing plans, including product pricing, global distribution, international expansion, promotions, gifting, and alternative sales channels.
- Worked with R&D and Education teams to design and implement new products catering to global markets.
- Managed a $5M budget and designed a 360 degree marketing calendar template.
- Coordinated global information, material, and inventory flows to ensure brand consistency in local and ethnic markets.
- Conducted focus groups and customer surveys to determine new trends and initiatives.
- Analyzed product markets and led development teams in improving communications and group strategy to realize the product vision.
- Led cross-functional team to create and launch International Digital Asset Database and brand-sensitive global templates for country-specific brand websites.
- Managed all elements of sites, including search, content, video, interactive tools, client database, and email campaigns.
- Prepared materials for international meetings.
Assistant Manager, Product Development
L’OREAL PARIS
01.2000 - 01.2002
- Acted as Paris Headquarters liaison on new international development projects and product and packaging innovation.
- Managed budgets for Packaging ($5M) and Product Development ($3M) departments.
- Dealt with vendors and suppliers on a daily basis: negotiated pricing, sales, and purchasing of new materials.
- Collaborated with research labs, education, and logistics departments on new brand innovations and projects.
Education
Master - Business Administration
HARVARD BUSINESS SCHOOL
Boston, MA2008
Bachelor of Arts - International Relations
DUKE UNIVERSITY
Durham, NC2000
Skills
- Marketing Effectiveness
- Collaborative Team Leader
- Brand Management
- Thought Leadership
- Content Development
- Revenue Generation
- Product Launch and Positioning
- Presentation, attention to detail
- Strategic Marketing
- Global Marketing
- Product Development
- Special Event Planning
Languages
French
Native or Bilingual
Spanish
Full Professional
Timeline
Marketing Director
Momento
05.2021 - 05.2023
Chief Marketing Officer
PERRIN PARIS 1893
01.2013 - 01.2014
Client Development Manager
LOUIS VUITTON
01.2011 - 01.2013
Private Wealth Management Advisor
MORGAN STANLEY
01.2008 - 01.2011
Summer Associate
MORGAN STANLEY, Private Wealth Management
01.2007 - 01.2008
Senior Manager, Interactive Marketing
LANCOME PARIS
01.2004 - 01.2006
Manager, Global Marketing
MATRIX
01.2002 - 01.2004
Assistant Manager, Product Development
L’OREAL PARIS
01.2000 - 01.2002
Master - Business Administration
HARVARD BUSINESS SCHOOL
Bachelor of Arts - International Relations
DUKE UNIVERSITY
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