Summary
Overview
Work History
Education
Skills
Timeline
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Chris Gatley

Milford,NJ

Summary


Diligent sales leader with strong background in managing sales territories while enhancing efficiency. Proven track record of growing sales , building brands and implementing process improvements that align with company goals. Demonstrated ability to manage financials and foster collaboration across departments.

Overview

29
29
years of professional experience

Work History

Eastern Business Manager

O. Mustad & Sons
08.2023 - Current
  • Territory averaged 22% growth in 2023 and 2024
  • Grew 2024 order intake by 31% over 2023
  • Grew Buy Group member order intake securing 27 first time orders for Mustad
  • Added 18 key accounts such as Haddrell's Point & Palmetto State Armory
  • Develop sales programs, spiffs and retail marketing campaigns
  • Collaborate with internal product managers to drive innovation
  • Increased overall team productivity by fostering a positive work environment and providing effective leadership.

Territory Manager

Pure Fishing
05.2013 - 08.2023
  • First territory manager in company history to surpass $10 million in sales
  • Managed 8 distributors & 126 direct dealers in NJ, NY and eastern PA
  • Trained new hire members on best practices, Salesforce, Concur & Qlikview
  • Asked by leadership to attend buyers conferences, new product development, and special product launches
  • Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.




Sales Manager

Jones & Company
11.2011 - 05.2013
  • Represented 23 outdoor product lines; fishing & hunting brands
  • Exceeded quotas; awarded multiple 5 figure commissions in addition to salary
  • 14 of 16 Direct Daiwa accounts enjoyed growth since my hiring date
  • Added 8 New Rapala Dealers with overall territory growth to date

Sales Manager

Navionics Inc
08.2010 - 11.2011
  • Train store associates on advanced chart plotter features to best sell maps
  • Aided in developing new lake map data for key electronics partners
  • Manage all sales, marketing initiatives and product knowledge training
  • Responsible for budgets, monitoring expenses as well as profits and losses
  • Grass roots marketing campaign grew sales and brand awareness for territory

Business Manager/Owner

Ardent Angler LLC
01.1996 - 07.2010
  • Saltwater and freshwater full time fishing charter business owner
  • Licensed Captain issued by the U.S. Coast Guard
  • Spearheaded grass roots campaigns & speaking events for maximum exposure
  • Created, produced and edited interactive video and published writer

Education

B.A. - English, Public/Organizational Communications

Green Mountain College
Poultney, Vermont
01.1992

Skills

  • Entrepreneurial Mindset
  • Financially Responsible
  • Clear Communication
  • Building Strategic Relationships
  • Deep Knowledge of Outdoor Industry
  • Team Collaboration
  • Innovative Sales Strategies
  • Program deployments

Timeline

Eastern Business Manager

O. Mustad & Sons
08.2023 - Current

Territory Manager

Pure Fishing
05.2013 - 08.2023

Sales Manager

Jones & Company
11.2011 - 05.2013

Sales Manager

Navionics Inc
08.2010 - 11.2011

Business Manager/Owner

Ardent Angler LLC
01.1996 - 07.2010

B.A. - English, Public/Organizational Communications

Green Mountain College

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Chris Gatley