CHRIS GIBBS
Waukegan,IL
Summary
Versatile General Marketing Manager adept at developing marketing plans, managing tactical planning and overseeing marketing department operations. Forward-thinking and resourceful leader with solid accomplishments in the field. Pursuing a new professional challenge with a progressive company.
Overview
17
17
years of professional experience
Work History
Regional Marketing Manager
HearingLife
11.2021 - Current
- Ownership and management all regional marketing growth efforts including development of comprehensive marketing plans for regional/local needs.
- Analyses, implementation, and reporting of what is working. Identifying needs and testing new methods of lead generation.
- Event management including the planning, execution, follow up and training on event best practices for over 140 offices
- Execution of all marketing campaigns in a timely and accurate manner within designated marketing budget
- Development of local marketing knowledge for assigned markets through site visits, research, and feedback
- Building alignment and confidence with field leaders on marketing plans, spend, and execution.
Regional Senior Marketing Manager
Allstate Insurance Company
05.2010 - 11.2020
- Planning and execution of corporate/territory marketing plans to achieve growth targets
- Development and delivery of key initiatives in partnership with enterprise wide stakeholders to help achieve corporate goals
- Grow new customers in business offices though marketing consultations, direct mail and advertising programs
- Improved customer experience results using analytics education development and training
- Expansion of digital footprint and local presence for 200 small business owners
- Management and execution of assigned marketing budget.
Marketing Manager New Product Launch
Allstate Insurance Company
11.2006 - 05.2010
- Lead the in-market launch of new products and services in assigned territories
- Increase product sales and take rate on upsell services
- Build new business development strategies based on company targets, market data and budget factors
- Grew Premium through the creation and execution of fully integrated launch plans
- Increase sales through the development of promotional incentives in partnership with key stakeholders
- Optimized ROI targets through robust expense management and cost-efficient marketing campaigns
- Focus on continuous improvement sharing customer insights, performance metrics and feedback with key stakeholders.
Education
Bachelor of Arts (BA), Communication -
Iowa State University
Ames, IAMBA -
Lake Forest Graduate School of Management
Lake Forest, ILSkills
- Campaign Management
- Marketing Analytics
- Campaign Development
- Marketing Plan Development
- Localization Strategies
- Cross-departmental Alignment
- Relationship Building
- Marketing Strategy Development
- Budgeting and Allocation
- Event Planning
- Marketing Program Management
- Campaign Performance Tracking
Highlights
- Drove $1M and a 10.1 ROI through revenue generation events from a $92k spend (with HearingLife).
- Market Share Growth, Achieved 0.5pp YoY increase (with Allstate)
- Lead Generation, Delivered 20% YOY growth in sales quotes (with Allstate)
- Customer Experience Improvement, Delivered a 10pt improvement in Net Promoter Score (with Allstate)
- Small Business Events, Achieved 24% YOY in event lead growth (with HearingLife)
- Digital Marketing, Attained 50% increase in social engagement partnering with small businesses (with Allstate)
- Sales Influence, Achieved $1.4M small business investment in marketing programs (with Allstate)
Timeline
Regional Marketing Manager
HearingLife
11.2021 - Current
Regional Senior Marketing Manager
Allstate Insurance Company
05.2010 - 11.2020
Marketing Manager New Product Launch
Allstate Insurance Company
11.2006 - 05.2010
Bachelor of Arts (BA), Communication -
Iowa State University
MBA -
Lake Forest Graduate School of Management
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