Robert Watkins
Chandler,AZ
Summary
Experienced Marketing Leader with 7+ years of experience driving brand awareness and revenue growth through scalable field marketing strategies across the Southwest. Proven expertise leveraging Salesforce and HubSpot to optimize engagement, accelerate pipeline, and support go-to-market execution. Recognized for strengthening brand presence and expanding key accounts through data-driven, market-specific strategies across multiple states and locations.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Regional Marketing Manager
Milgard Windows & Doors
Phoenix, AZ
04.2024 - Current
- Developed regional marketing campaigns tailored to key accounts, increasing dealer engagement while simultaneously strengthening brand presence across the Southwest Region.
- Managed and analyzed the regional marketing budget to drive cost efficiencies without compromising market reach.
- Partnered with cross-functional teams to align messaging and campaign priorities, ensuring seamless integration of sales and marketing objectives.
- Oversaw and managed over $500K in dealer marketing co-op funds, maximizing ROI through strategic allocation and alignment with corporate priorities.
- Produced and presented KPI dashboards to leadership, transforming data insights into actionable marketing improvements.
- Oversaw and executed demand generation efforts through coordinating local/regional/corporate events and detailed ROI tracking to drive business impact.
Marketing Manager
MAAX Spas
Chandler, AZ
02.2023 - 04.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented integrated marketing strategies to increase brand awareness and market share.
- Applied market analysis and account insights to proactively identify risks, and opportunities for increased market share.
- Implemented a new CRM system (HubSpot) to enhance sales-marketing alignment and improve lead management.
- Oversaw the planning and execution of product launches and campaign activations.
Mortgage Loan Officer
Better Lending LLC
Gilbert, AZ
09.2021 - 02.2023
- Increased loan production by 25% through thorough market trend analysis.
- Maintained a 95% customer satisfaction rate through effective communication and superior service.
- Leveraged data analysis to optimize performance metrics and support pipeline generation.
Marketing Specialist
Panoramek LLC
Tempe, AZ
09.2020 - 09.2021
- Increased web traffic by 30% and conversions by 25% using analytics-driven campaigns.
- Improved engagement by 35% through integrated marketing initiatives.
- Leveraged analytics to continuously refine multi-channel campaign strategies and enhance engagement.
Field Marketing Coordinator
Hensley Beverage Company
Phoenix, AZ
11.2017 - 03.2020
- Increased leads by 15% and email opt-ins by 20% through execution of over 40 field events.
- Boosted brand awareness by 25% by aligning local and national marketing strategies.
- Coordinated field events to ensure consistency between local initiatives and broader campaign messaging.
Education
B.S. - Marketing
Arizona State University
A.A. - Psychology
Pierce College
Skills
- Strategy & Execution
- Field Marketing
- Campaign Management
- Event Execution
- Account-Based Marketing (ABM)
- Lead Generation
- Tools & Analytics
- CRM/ Marketing Automation
- Salesforce
- Marketing Analytics
- Leadership & Collaboration
- Cross-Functional Leadership
- Budget Optimization
- Content Strategy
- Market Research & Analysis
- Multi-Channel Campaign Management
Certification
- HubSpot Certified
- Google Analytics Certified
- NMLS Certified
- Life & Health Insurance Licensed
Timeline
Regional Marketing Manager
Milgard Windows & Doors
04.2024 - Current
Marketing Manager
MAAX Spas
02.2023 - 04.2024
Mortgage Loan Officer
Better Lending LLC
09.2021 - 02.2023
Marketing Specialist
Panoramek LLC
09.2020 - 09.2021
Field Marketing Coordinator
Hensley Beverage Company
11.2017 - 03.2020
A.A. - Psychology
Pierce College
B.S. - Marketing
Arizona State University