Hi, I’m
Stephanie Kelly
Olathe,KS
Summary
Results driven marketing, brand and communications professional with 20+ years of success in creating maximum new business growth through innovative marketing strategy, brand management, digital/social media development, public relations and community relations. Skilled in developing and executing programs that amplify the brand generating increased profitability for an organization. Progressive, action-oriented leader that thrives in a fast paced environment bringing an active approach to each job. Passion and facility for developing cutting-edge solutions to leverage organizational goals that drive meaningful results.
Overview
24
years of professional experience
1
Certification
Work History
EyeCare Partners
Regional Marketing Manager
01.2022 - Current
Job overview
- Implemented and advanced brand strategy and creative direction for 24 regional partner practices providing a consistent & professional corporate image for the ophthalmology division
- Lead integration for partner practices in seven states establishing baseline marketing foundations driving growth initiatives
- Designed and rollout corporate marketing plans to align with therapeutic strategic initiatives and key milestones
- Troubleshoot and resolved regional marketing PR and customer issues
- Identified internal opportunities to increase revenue and patient growth by 5% year over year
- Established and cultivate local media and community relationships
- Managed regional marketing budget while driving program and revenue growth
- Implemented tactics to optimize patient experience resulting in 90+ patient satisfaction reporting
Sabates Eye Centers
Director of Brand, Marketing, and Communications
01.2015 - 01.2022
Job overview
- Oversaw marketing strategy, internal and external messaging, and drove revenue growth for largest sub-specialty surgical ophthalmology practice in the region
- Designed and developed comprehensive marketing strategy and plans resulting in new patient growth by 12%, while tripling marketing-originated new patients
- Formulated strategies and implemented programs to educate, market to, and build business relationships with physician practices, healthcare locations, and area businesses to increase new patient referrals to practice by 30%
- Determined business model and entity to create and launch new branded oculofacial plastic practice
- Led two corporate website re-designs that increased new patient appointment requests by 38%
- Created and launched e-commerce website, controlling pricing and promotion for therapeutic products
- Produced 62% increase in web traffic through paid social media and promotional digital campaigns
- Managed TV and digital media buys and directed advertising campaigns that increased brand recall by 30%
- Created all marketing collateral, patient and internal communications, crafted newsletters and magazine articles
- Initiated Net Promoter Satisfaction (NPS) surveys and implemented quality assurance initiatives, key internal improvements, and staff training to elevate and enhance patient experience
- Increased patient satisfaction score to 92 vs healthcare industry average of 77
- Increased Google and Facebook ratings from 4.0 to 5.0 by implementing reputation management directives
- Created multiple TV campaigns, print and radio scripting and digital content.
Sprint Corporation
Brand and Partnership Alliances Senior Manager
01.2011 - 01.2015
Job overview
- Developed and managed strategic partnerships and integrated programs aligning marketing strategy with corporate objectives and target audiences
- Oversaw full scale execution of exclusive partnerships, national and local marketing launches, communications, loyalty promotions, consumer engagement, and consumer insights to grow sales and amplify brand image
- Successfully managed budgets up to $10 million
- Delivered 165 million positive brand impressions and increased brand perception by 59% through multiple major national cinema sponsorships
- Included retail collateral, public relations, digital and email promotions, national sweepstakes, loyalty rewards, in-theater branding and collateral, and interactive consumer engagement
- Produced over 262 million positive brand impressions, $764,000 in earned media valuation, 40% increase in referrals, and saved company $300,000 by managing and renegotiating promotional partnership contracts
- Skyrocketed business sales by 60% and achieved 30% brand image increase through multi-year sponsorship partnerships, including on-site branding, advertising, national messaging and communications, sales and consumer loyalty promotions and incentives, and C-Level executive hospitality
- Attained 55% increase in brand image and sales referrals via in-show and retail promotions for national NBC TV partnership
- Managed in-show branding and messaging, retail promotion, employee and consumer sweepstakes, internal and external communications, product launch and integration, and measurement/analytics reports
- Tripled sales and quadrupled social media engagement by heading multi-year partnership with Major League Soccer (MLS)
- Responsible for strategic alliance building, consumer and loyalty activation, advertising, branding, digital promotion and online content, retail collateral, and activation of national and local community charitable programs.
Sprint Corporation
Innovation Marketing Senior Manager
01.2007 - 01.2011
Job overview
- Led innovation strategy, planning, design, and execution of all non-traditional media and content marketing creating new partnerships and programs to increase brand image, loyalty and sales
- Coordinated multiple agencies at national level
- Increased brand metrics up to 70% through national cinema strategy for in-theater advertising, branding, and consumer engagement, including implementation of reality based mobile media, exclusive downloads, and public service announcements (PSA’s) on more than 30,000 movie screens nationwide
- Lifted positive brand image to 85% by positioning custom Loyalty couponing system in 700 movie theaters nationwide
- Increased advertising efficacy by 30%+ and grew business sales by 25% through implementation of branded partnerships in cinema, television, live events, print, and online, and managed trademark clearances
- Generated 15% increase in sales by overseeing branded websites and assets utilizing content from popular TV shows
- Spearheaded creation of In the Motherhood original web series with Microsoft and Suave- so popular with online viewers, it was developed into an ABC TV series
- Drove 70% increase in brand image by launching red carpet digital campaigns with People magazine and E online to create positive emotional engagement with target consumers.
Sprint Corporation
Brand Group Manager
01.2004 - 01.2007
Job overview
- Managed team that conducted brand reviews to unify corporate messaging for local market programs
- Negotiated product and brand integrations and celebrity seeding to align brand positioning and marketing initiatives with best in class entertainment partnerships
- Directed internal communications and external publicity for integrations and responded to media inquiries
- Negotiated and executed exclusive multi-year partnerships with Academy Awards, Emmy Awards, Tony Awards, and Oprah Winfrey Show
- Secured and managed assets utilized for sales and employee incentives, approved trademark clearances
- Earned $160 million return on investment, and 89% positive brand perception by directing nationwide consumer and base marketing campaigns
- Created brand approval system to manage corporate brand compliance and consistency with corporate messaging.
Sprint Corporation
Community Relations Group Manager
01.1999 - 01.2004
Job overview
- Managed team responsible for design and development of national public relations campaigns for community relations, health and safety issues, disaster response and government affairs
- Launched first national retail collection for wireless devices resulting in collection of 65 million+ devices and generated $30 million+ in donations to charity
- Led national partnership campaigns with Susan G
- Komen Breast Cancer Awareness, Easter Seals, National Organization on Disability, National Coalition Against Domestic Violence, and KaBoom! Active Play for Kids
- Public Relations Acting Director for southern California
- Handled media inquiries, crisis communication and customer issues.
Education
Baker University, Baldwin City, KS
Master of Science (MSM) from Management and Marketing
Kansas State University, Manhattan, KS
Bachelor of Science (BS) from Industrial And Organizational Psychology
Skills
- Marketing strategy development
- Lead cross-functional innovation project teams
- Manage marketing tools
- Brand Amplification and Innovation
- Marketing Promotion
- Presenting projects to leadership teams
- Development and execution of brand strategy
- Launch direction for new products and services
- Advertising / Collateral
- Revenue Growth and Measurement
- Social Media Platforms
- Marketing Plan Development
- Digital Marketing
- B2B Customer Relationship Management
- Collateral Production
- Social Media Engagement
- Developing Targeted Leads
- Reputation Management
- Product Marketing Specialist
- Corporate Marketing
- Campaign Development
- Strategic Marketing Campaigns
- Promotions and Marketing Strategies
Certification
Accreditation in Public Relations (APR)
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Regional Marketing Manager
EyeCare Partners
01.2022 - Current
Director of Brand, Marketing, and Communications
Sabates Eye Centers
01.2015 - 01.2022
Brand and Partnership Alliances Senior Manager
Sprint Corporation
01.2011 - 01.2015
Innovation Marketing Senior Manager
Sprint Corporation
01.2007 - 01.2011
Brand Group Manager
Sprint Corporation
01.2004 - 01.2007
Community Relations Group Manager
Sprint Corporation
01.1999 - 01.2004
Baker University
Master of Science (MSM) from Management and Marketing
Kansas State University
Bachelor of Science (BS) from Industrial And Organizational Psychology
Accreditation in Public Relations (APR)
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