Summary
Overview
Work History
Education
Skills
Websites
Professional Accomplishments
Timeline
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CHRIS GUIBERT

CHRIS GUIBERT

Lac La Belle,Michigan

Summary

Motivated by an ethical path through life, I have chosen to work in industries that align with my beliefs. My main goal is to help people connect with nature in a way that values the environment. I want to inspire people to live a healthy lifestyle and appreciate the world we live on.

Overview

28
28
years of professional experience

Work History

Outdoor Activities Lead

Keweenaw Mountain Lodge
06.2020 - Current
  • Oversee all customer experiences involving outdoor activities including: stargazing, mountain biking, hiking, trail running, golf, skiing, and snowshoeing.
  • Create, promote and execute multiple events including Upper Peninsula Dark Sky Festival, Snowshoe Hare, Back 9 Endurance Run and Dawg Daze.
  • Responsibilities include: Budgeting, scheduling, event logistics, planning, inventory, customer service, establish business accounts and updates to website.
  • Designed custom training programs for team members

Facebook Marketing

Mount Bohemia
12.2016 - Current
  • Created and executed Facebook strategy for promoting the ski mountain
  • Contributed professional photographs for marketing purposes.
  • Bartender: 2018-2019 season
  • Spa Attendant: responsibilities include: cleaning, maintenance, bartending, customer service.

Vice President and Board Member

Copper Harbor Trails Club
02.2016 - 06.2022
  • Board Member for 6 years - Events and Outreach Committees
  • Vice President for 1 year
  • Established, planned and executed Art-Bike, bringing in over $70k over 5 years
  • Created concept and spearheaded Point Trail Ale relationship with Keweenaw Brewing Company, over $10,000 raised since production started
  • Handled and produced media film crews for BKXC and Pure Michigan videos resulting in 300,000 YouTube views.

Co-Owner

Da Beach Cabin
02.2015 - Current
  • Created unique all-inclusive adventure short term rental catering to silent sports enthusiasts.
  • Created marketing plan and strategy.

Owner-Operator

Guibert Photo
06.2003 - Current
  • Commercial photography business
  • Clients include: Pure Michigan, Visit Keweenaw, Michigan Tech, East Bluff Bike Park, Keweenaw Mountain Lodge, Rock Solid Trails, Schweitzer Ski Mountain, Mount Bohemia, Premier Publishing, Bike Magazine, Mountain Flyer Magazine, Adventure Cycling, Alpine Designs Bike Manufactures, Pend d'Oreille Winery, Keokee Publishing, Northern Quest Casino, City of Sandpoint,

Lead Guide & Instructor

Adventure Cycling
01.1996 - 01.2014
  • Trained potential tour leaders at Leadership Training Courses
  • Guided trips in Alberta, Montana, Wyoming, Arizona, Colorado, New Mexico, California
  • Designed new trips for tours department.

Production Manager

Digital Arts Aspen
07.2002 - 05.2003
  • Produced art replications with digital cameras, software, and large format printers
  • Handled client meetings, printer maintenance, job scheduling, intern supervision, inventory, color management and instruction in classes.
  • Collaborated with Board of Directors on project selection
  • Scrutinized production output and identified areas for improvement.

Guest Editor

Bike Magazine
05.1999 - 06.1999
  • Photographed and wrote feature story and "How - To" article on packing for a multi-month cycling tour.
  • Contributed additional product reviews and edited photographs.

President and Co-Founder

Arizona Off-Road Adventures
01.1996 - 01.1999
  • Responsibilities included: management of tour guides, development of routes, financial planning, marketing, location scouting and rental fleet maintenance
  • Personally guided over 100 trips.

Education

Associate of Science - Commercial Photography

Colorado Mountain College
Glenwood Springs, Colorado
01.2002

Illuminating Creativity -

John Paul Caponigro
Cushing, ME
01.2007

Business Program - Business Administration

University of Arizona
Tucson, AZ

Skills

  • Effective management, organizational and team building skills
  • Handle intricate, complex logistics for tours and events
  • Ability to nurture long term business relationships
  • Develop marketing and promotional strategies
  • Software: Google Suite, Slack, Adobe Photoshop, Adobe Bridge, Microsoft Office, Word Press (some), Homebase, Square, Book Smart,

Professional Accomplishments

  • Photos published in: Outside, Bike, Powder, Freehub, Blue, Sports Afield, Adventure Cyclist, Mountain Flyer, Biodiesel Magazine, Minneapolis Star Tribune, New York Post, Chicago Tribune, Unofficial Network
  • Photos used on the covers of the Copper Harbor Trails Club Map, Keweenaw Convention and Visitor Adventure Guide, Schweitzer Ski Area, Adventure Cycling Tour Guide, B.O.B. Bicycle Trailers Catalog, Pend d'Oreille Winery Catalogs, City of Sandpoint Travel Guide, UPMTB (UP Mountain Biking)
  • Worked with the team to have the Keweenaw Mountain Lodge designated as an International Dark Sky Park. Handled logistics and planning for the inaugural Upper Peninsula Dark Sky Festival.
  • Guided the first commercial mountain biking trip on The Great Divide Mountain Bike Route (75 days)
  • Featured on multiple different TV shows including Men's Journal on ESPN, The Ride Guide on the Outdoor Life Network and a feature for Pure Michigan
  • 8 Page feature story written in Bike magazine about my business partner and I
  • Handled logistics for 100+ person mountain bike camp for team Volvo/Cannondale working with Dirt Camp and various pros including Tinker Juarez, Missy Giove, and Myles Rockwell
  • Produced and published a mountain bike guide for Tucson, over 10,000 copies sold
  • Worked as a location scout on assignment for Conde Naste Sports, Polo Clothing, and Radical Films
  • Past Sponsors include: Jamis Bikes, B.O.B. Trailers, Patagonia, North Face, Onza Tires, Synergy Wheels

Timeline

Outdoor Activities Lead

Keweenaw Mountain Lodge
06.2020 - Current

Facebook Marketing

Mount Bohemia
12.2016 - Current

Vice President and Board Member

Copper Harbor Trails Club
02.2016 - 06.2022

Co-Owner

Da Beach Cabin
02.2015 - Current

Owner-Operator

Guibert Photo
06.2003 - Current

Production Manager

Digital Arts Aspen
07.2002 - 05.2003

Guest Editor

Bike Magazine
05.1999 - 06.1999

Lead Guide & Instructor

Adventure Cycling
01.1996 - 01.2014

President and Co-Founder

Arizona Off-Road Adventures
01.1996 - 01.1999

Associate of Science - Commercial Photography

Colorado Mountain College

Illuminating Creativity -

John Paul Caponigro

Business Program - Business Administration

University of Arizona
CHRIS GUIBERT