CHRIS LEON

• Aufschnitts Meats make All-Natural beef jerky products, Driving sales, distribution, velocity, and profitability for All-Natural beef jerky products in the natural and conventional channels.

• Kibo Foods is the maker of enjoyable nutritional foods. It is a perfect match between plant-based, conscious nutrition and delicious food
• Increased sales, velocity, and distribution in key conventional & natural accounts, distribution management in the conventional & natural channels, forecasted sales and trade spend, and develop sales strategies
• Built Kibo Chickpea Chips from Zero POD in one year to over 890 POD
• Increased sales by 15% from 2022 to 2023 for Kibo by launching the Lentil Chips in Central Market, MOMs Organic Market, D'Agostino's/Gristedes, United Market Street, Thrive Market, and Vitacost
• Direct Headquarters call for HEB, Central Market, Roche Bros, Kings/Balducci's, MOMs Organic Market, Vitacost, and Thrive Market
• Increased Velocity in Central Market from 3 units a week to 6 units a week
• Reduced Operational Costs by 10% by getting out of unproductive distribution centers
• Built and Maintained Trade Spend Calculator and Promotional Calendar
• Managed Green Spoon broker team.

• Increased sales across multiple brands in both conventional and natural channels by increasing velocity and distribution
• Brands included emerging and well-established in the foods, beverage, and supplement channels
• Increased sales by 26% in the Central Region for several brands
• Increased distribution by 20% in the Central Region for several clients
• Launched Milkadamia in Central Market, Meijer, HEB, and independent, & natural channels
• Launched Brainiac Kids yogurt in Central Market and Hy-Vee
• Launched Limitless sparking water in Central Market and Albertson Southern
• Launched Limitless cold brew into Dierberg's
• Launched SOM Sleep drink in Central Market, Albertson Southern Hy-Vee, and Meijer
• Sold multiple brands into HEB, Meyer, Central Market, United Market Street, Kowalski’s, Dierberg's, Hy-Vee, Albertsons Southern, and independent, & natural channels

• Led and built a national brokerage team to maximize sales reach
• Built, developed, and maintained national sales forecast
• Developed Key Performance Indicator plan for each region of the national brokerage team
• Built, developed, and maintained relationships with distribution channels in HEB, UNFI, and KeHe
• Increased sales by 15% to 20% each year
• Gained 3 new SKUs in HEB and Whole Foods Market Southwest
• Launched Oatmega Bar in Whole Foods Market in Northeast and Pac Northwest.
• Launched Oatmega Bar in Sprouts
• Matched sales forecasting plan with the production team to maintain correct inventory levels

• Sold online registration to Running and Cycling stores and endurance events

Managed the implementation of national marketing plans to fit regional demographics for 10 brands of nutrition bars, drinks, and energy gels. Planned and executed regional marketing plans, including in-store sampling events, sporting events, and radio ads with minimal marketing budgets. Resourced, hired, trained, scheduled, and managed up to 20-person event staff within Austin, San Antonio, Dallas, and Houston, Texas.