Chris Martinez
Albuquerque,NM
Summary
Accomplished Executive well-versed in assessing risk, developing solutions and implementing positive changes to achieve sustainability and growth in challenging market conditions. Adept at building and strengthening business and customer relationships.
Overview
32
32
years of professional experience
Work History
CEO-President
The Authentic New Mexican
04.2011 - 06.2022
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
- Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
VP of Sales and Marketing
Albuquerque Tortilla Company Inc.,
01.1990 - 04.2011
- Planned marketing initiatives and leveraged market data to promote business development.
- Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans and products.
- Monitored trends in social media, industry, and competitive landscape to create new products and sales programs.
- Administered and procured funding for new marketing programs.
- Worked closely with management team to ensure products were always at the top of the mind with National buying teams.
Education
High School Diploma -
Cibola High School
Albuquerque, NM05.1986
University of New Mexico
Albuquerque, NMSkills
- Operational Oversight
- Budgeting and Cost Control
- Market Strategy
- Financial Management
- Competitive Strategies
- Market Leadership
- Product Creation Oversight
- Packaging Oversight
- Operational Analysis
- Profit and Loss
- Relationship Management
- Recruiting and Hiring Top Talent
- Market Access and Expansion
- Revenue Growth
- Project Oversight
- Product Development and Expansion
- Market Understanding
Timeline
CEO-President
The Authentic New Mexican
04.2011 - 06.2022
VP of Sales and Marketing
Albuquerque Tortilla Company Inc.,
01.1990 - 04.2011
High School Diploma -
Cibola High School
University of New Mexico
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