Microsoft Office
Michael Liu
CEO & President
Troy,MI
Summary
Top-notch CEO with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
Overview
26
26
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
CEO & President
Dearborn Holding Company, LLC - HCD Group
Troy, MI
02.2018 - Current
- +25 years of working experience with cross-culture multinational enterprises in China, Europe and North America with variety type of ownership structure.
- Being self-motivated Executive at different positions for +10 years.
- Managed financial, operational and human resources to optimize business performance. Initiated strategy to drive company growth and increase market share and profitability.
- Monitored key business risks and established risk management procedures.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Devised and presented business plans and forecasts to board of directors. Communicated business performance, forecasts and strategies to investors and shareholders.
- Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
- Established and maintained strong relationships with customers, vendors and strategic partners.
General Manager
International Business Division - HCD Group
Shanghai, China
01.2015 - 02.2018
- Oversaw daily, weekly and monthly business reporting and leveraged information to optimize forecasting and future business plans.
- Defined revenue and sales targets and motivated staff to exceed expectations.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Developed detailed plans based on broad guidance and direction.
- Cultivated culture of open communication, collaboration and shared accountability for business success.
- Managed multi-unit operations to develop teams and optimize workflows for maximum business results.
- Revenue and profit contribution of overseas business from 0% in 2015 increased to more than 80% by 2022.
Sales & Marketing Director - Great China Cluster
Jamesway (Canada)
Beijing, China
09.2013 - 01.2015
- Engaged with customers to effectively build rapport and lasting relationships.
- Assessed customer needs and utilized suggestive selling techniques to drive sales
- Generated new sales leads to achieve and exceed monthly sales goals.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Negotiated prices, terms of sales and service agreements.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
General Manager - China
Vencomatic (Netherland)
Wuxi, China
09.2011 - 09.2013
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and maintained relationships with customers and suppliers through account development.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Reported issues to higher management with great detail.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Sales & Marketing Director - Great China
Sanovo Technology Group (Denmark)
Shanghai, China
09.2007 - 09.2011
- Market research, value chain analysis and business strategy development.
- Annual Sales budget development and implementation.
- Increased revenue and profit by 200% as result of enhanced relationship with key customers.
- Established lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Performed event marketing, sales and brand promotion.
- Quoted prices, credit terms and other bid specifications.
Senior Project Executive
Tetra Pak (Sweden)
Shanghai, China
01.2000 - 09.2007
- Identified plans and resources required to meet project goals and objectives.
- Developed and implemented strategic project plans to meet business objectives.
- Provided detailed project status updates to stakeholders and executive management.
- Drafted project reports to identify successful outcomes, insights and future recommendations.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Recruited and oversaw personnel to achieve performance and quality targets.
- PR with related government authority for potential subsidy and support.
Senior Business Development Manager
China Duty Free Group
Beijing, China
01.1997 - 01.2000
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Represented company and promoted products at conferences and industry events.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Education
BBA - Business Management
Renmin University of China
Beijing, China 09.1993 - 07.1997
Corporate Sponsored Training Program - Strategic Leadership Development
Crestcom Training Center
New Jersey, USA 05.2022 - 05.2023
Corporate Sponsored Training Program - Intensive Marketing
CEIBS (China Europe International Business School)
Shanghai, China 05.2004 - 07.2004
Corporate Sponsored Training Program - Project Management
Huson Bay Consulting
Shanghai, China 12.2002 - 01.2003
Corporate Sponsored Training Program - Operational & Strategic Marketing
IMD (Institute For Management Development)
Lausanne, Switzerland 11.2001 - 12.2001
Skills
Corporate leadership
undefinedTimeline
Corporate Sponsored Training Program - Strategic Leadership Development
Crestcom Training Center
05.2022 - 05.2023
CEO & President
Dearborn Holding Company, LLC - HCD Group
02.2018 - Current
General Manager
International Business Division - HCD Group
01.2015 - 02.2018
Sales & Marketing Director - Great China Cluster
Jamesway (Canada)
09.2013 - 01.2015
General Manager - China
Vencomatic (Netherland)
09.2011 - 09.2013
Sales & Marketing Director - Great China
Sanovo Technology Group (Denmark)
09.2007 - 09.2011
Corporate Sponsored Training Program - Intensive Marketing
CEIBS (China Europe International Business School)
05.2004 - 07.2004
Corporate Sponsored Training Program - Project Management
Huson Bay Consulting
12.2002 - 01.2003
Corporate Sponsored Training Program - Operational & Strategic Marketing
IMD (Institute For Management Development)
11.2001 - 12.2001
Senior Project Executive
Tetra Pak (Sweden)
01.2000 - 09.2007
Senior Business Development Manager
China Duty Free Group
01.1997 - 01.2000
BBA - Business Management
Renmin University of China
09.1993 - 07.1997
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Oracle Hyperion
SAP S4/HANA
Quote
To learn and at due times to repeat what one has learnt, is that not after all a pleasure?
Confucius
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