CHRISTINE MINARDI
Arroyo Grande,CA
Summary
Passionate about crafting innovative marketing experiences, generating ingenious content, and excelling in consumer-facing strategies. A visionary who thrives on generating fresh, effective ideas. I find my greatest satisfaction in leveraging knowledge and experience to achieve tangible results that leave a lasting impact.
Overview
34
34
years of professional experience
Work History
Retail Strategist
Parable Group, LLC
San Luis Obispo, California
03.2020 - 04.2024
- Enhanced consumer engagement and maximized sales using data-driven strategies increasing web traffic. Managed retail prospecting, training, and retention, and documented utilizing a CRM system.
- Coordinated with vendors on new product launches, promotions, proofreading, collaborating, and creating content.
Marketing Liaison
Pacific Psychiatry
Arroyo Grande, California
03.2020 - 04.2024
- Engaged and built strong relations with providers and therapists through office visits and unique effective marketing materials.
- Created elaborate Continued Education dinner experiences.
Studio Manager
Mike Larson Photography, LLC
San Luis Obispo, CA
01.2015 - 12.2019
- Forged genuine client connections, concierge service, built their visions, and brought them to life on film. Offered superior vendor connections, deliverables, and memorable bespoke viewing experiences.
- Executed effective marketing strategies based on analytics, leading to enhanced sales performance and unique creative solutions.
National Sales Manager
Blue Hawaii Sales
Arroyo Grande, CA
01.2009 - 12.2012
- Prospected national retailers, strengthened client relationships, streamlined workflows, and drove sales. Conducted consumer insights and competitor research while collaborating cross-departmentally to develop successful product lines.
Exec. Asst. to Sr. VP/Chief Appraiser/Chief Enviro
Los Padres Bank, AMD
Atascadero, CA, California
02.2002 - 09.2008
- Assisted C-suite executives ensuring seamless execution of critical tasks; locking loans, opening escrow, ordering and tracking appraisals on-time, and documenting to prevent hindrances at loan closings, ultimately affecting loan officer's commissions.
- Other roles: Vetted appraisers for our approved list, prepared Appraisal Reviews, operations, managed calendars, AMD's intranet, updated policies and procedures.
Store Manager
Wet Seal, South Coast Plaza
Costa Mesa, California
01.1990 - 05.1994
- Managed team hiring, training, and scheduling to maximize productivity and ensure all sales goals were met.
Education
Bachelor of Arts - Business and Marketing
05-1989
Skills
- Product Knowledge
- B2B/B2C Sales
- Communication (Written/Verbal)
- Consumer Experience/Relations
- Project Management
- Training and Coaching
- CRM Proficiency
- Brand Management
Affiliations
- Passionate about wellness
- Leads a bi-weekly women's' dinner.
- Community volunteer-various organizations
- Volunteers at Operation Christmas Child annually.
References
- Jeff Bruenning | Director of Retail | jeff.bruenning@parablegroup.com
- Sally Ross, Director, Marketing & HR | sally.ross@parablegroup.com
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