Chris Morano
Livermore,CA
Summary
Proven Senior Key Account Manager with a track record of driving revenue growth and market share for Anheuser-Busch. Expert in solution selling and relationship building, I've consistently grown key accounts and led sales teams to exceed targets. Skilled in data analysis and market strategy, I've achieved brand volume growth, demonstrating exceptional account management and competitive analysis abilities.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Senior Key Account Manager
Anheuser-Busch
Livermore, USA
11.2021 - Current
- Managed 12 large-format grocery chains within the Southwest Region.
- Grew distribution and market share in 2024.
- Provided guidance on account strategy for sales team members.
- Increased ad share and programming on AB brands.
- Led quarterly and annual planning meetings with key accounts to align business goals and strategies.
- Worked closely with Wholesaler network to ensure chain execution
- Managed all promotional pricing and margin targets
National Account Manager
Craft Brew Alliance Inc.
Portland, USA
03.2006 - Current
- Sell to large corporate accounts (Safeway, AVP, Rite Aid, CVS, Chevron, AMPM) and some regional accounts
- Increased brand ACV and share consistently each year
- Grew Kona in CA to the 4th largest Craft Brewery in Albertsons banner
- Driving consistent double-digit growth in brand volume
- Perform sales planning and forecasting functions within the organization
- Provide market feedback to the product development team
District Sales Manager
Pyramid Brewing Co
Seattle, USA
02.2000 - 03.2005
- Supported individual representative performance goals and division benchmarks to maximize sales performance
- Supervised sales strategy, training, team structure and communication of regional sales program
- Supported sales management initiatives to optimize business development
- Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations
- Managed wholesaler network to achieve region goals
Key Account Manager
Burke Beverage Inc.
Hayward, USA
02.1998 - 03.2000
- Achieved client loyalty through quality, productivity, service and proactive management
- Maximized retailer sales of beer through marketing, providing exceptional customer service
- Maintained positive working relationships with beer retailers and representatives
- Oversaw key accounts to ensure alignment with individual needs
Education
Bachelor of Arts - Communications
Sacramento State University
Sacramento, CA05.1997
Skills
- Solution selling
- Key account growth
- Data analysis
- Account management
- Sales presentations
- Price Strategy
- Market and competitive analysis
- Relationship building
- Revenue generation
Certification
Cicerone Certified
References
References available upon request.
Timeline
Senior Key Account Manager
Anheuser-Busch
11.2021 - Current
National Account Manager
Craft Brew Alliance Inc.
03.2006 - Current
District Sales Manager
Pyramid Brewing Co
02.2000 - 03.2005
Key Account Manager
Burke Beverage Inc.
02.1998 - 03.2000
Bachelor of Arts - Communications
Sacramento State University
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