Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic

Chris Parker

West Suffield,CT

Summary

A positive, highly motivated, dependable Content Specialist with over 23 years of selling experience in providing expertise in strategic sales presentations, creative channel and marketing, and a desire to further my career. I am seeking a new leadership role to further my career and development. Over the past 23 years I have worked to influence product improvements, system enhancements, and best practices with my extensive selling and channel designing background.

Overview

24
24
years of professional experience

Work History

Content Specialist

Leisure Living
Tonawanda, NY
04.2013 - Current
  • Proposed creative ideas to engage followers with different content types and formats.
  • Managed day-to-day operations for eBay channel sales
  • Improved eBay sales by 75% for the channel managed, which led to a 35% increase in annual revenue
  • Developed advertising plans for timely and successful market entry.
  • Analyzed market segments to identify new business opportunities to expand the existing product base significantly
  • Collaborated with designers, developers and other stakeholders on projects.
  • Maintained library of digital assets such as images, videos, audio files.
  • Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
  • Posted original content to client website, updating pages to align with current branding strategies.

Channel Marketing Manager /Assistant Buyer /Warehouse Manager

Specialty Pool Products
East Windsor, CT
08.1999 - 03.2013
  • Organized regular training sessions to educate members of the team on best practices in terms of leveraging different channels for maximum impact.
  • Negotiated with vendors to obtain most cost-effective pricing for product distribution.
  • Identified opportunities within existing partnerships to expand reach into new markets or target audiences.
  • Analyzed competitor activity in the marketplace to stay ahead of industry trends and adjust plans according
  • Coordinated training, marketing and overall enablement programs with new distribution and master agents.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Supervised creation of marketing materials and collateral.
  • Participated in trade shows and other events related to our industry in order to network with potential partners or customers.

Education

Bachelor of Science - Marketing Management And Research

Johnson & Wales University
Providence, RI
05-1989

Skills

  • Social Media Marketing
  • Excellent verbal communications
  • Adobe (Photoshop) Certified Expert
  • Brand Development
  • Website Design
  • Microsoft Office Suite
  • Coaching & Mentoring
  • Influential Negotiation Skills
  • Subject Matter expert
  • Netsuite
  • Customer Prospecting & Retentions

Affiliations

  • NCAA Men's College Basketball Official
  • IAABO High School Basketball Official
  • Lacrosse Official

Accomplishments

  • President of IAABO Board #6 Connecticut Basketball 2020 - 2021
  • Served on the IAABO Board #6 Connecticut Executive Committee 2016 - 2022
  • Vice President of Suffield Travel Lacrosse
  • Commissioner on the Parks & Rec Board in Suffield, CT
  • Coach both travel Soccer and Lacrosse in Suffield, CT

Timeline

Content Specialist

Leisure Living
04.2013 - Current

Channel Marketing Manager /Assistant Buyer /Warehouse Manager

Specialty Pool Products
08.1999 - 03.2013

Bachelor of Science - Marketing Management And Research

Johnson & Wales University

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Chris Parker