Wellness
Chris Schafer
Maineville,OH
Summary
Versatile Senior Manager specializing in CPG sales and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
14
14
years of professional experience
Work History
Senior Manager, Sales Planning
Amplify Snacking Company
Cincinnati, OH
06.2022 - Current
- Defined clear targets and led integration of Candy sales programs into Salty division Convenience store channel annual plan
- Championed sales organization needs while setting goals and strategy for growth in alignment with demand and supply chain capabilities for 2024 strategic planning
- Managed all SkinnyPop brand projects innovation, seasonal and core business commercialization projects, demand reviews, and DC inventory management harmonizing all internal department needs with sales organization focus
- Hosted quarterly trade forecast system introductory and continuous development training sessions for sales organization
- Oversaw integration of systems to manage annual planning of gross sales, spends, production forecast, and pricing implementation
- Led team of cross department volunteers to restructure non-monetary rewards and recognition program for broader organization across 6-month period.
Manager, Sales Planning Trade
Amplify Snacking Company
Cincinnati, OH
11.2021 - 06.2022
- Ran sales organization trade spend, profitability management across all channels of business with over $600M in gross sales across 140 reporting customers
- Planned and prioritized communication, deadlines, and formulated solutions to address demand planning, brand team, and finance deliverables for grocery team of 14 sales managers
- Coordinated reporting for sales team use by integrating multiple departments systems and practices to simplify workstreams providing sales and broker input cleanup, month end accounting accuracy, and quarterly audit compliance
- Facilitated sales director trade validation efforts through reporting tool generation to track overestimates, unreported customer events, and emerging cost threats to deliver Q1 results of +17% net sales growth vs PY, and gross margin +410 bps ahead of plan.
Customer Sales Executive
The Hershey Company
Cincinnati, OH
06.2019 - 11.2021
- Directly responsible for $74M instant consumable factory across +2400 outlets, impacting Kroger HQ and 22 divisional P&L's, and grew 5.5% while delivering upon trade objectives
- Oversaw customer sales plans, planograms, item distribution, forecasting, demand planning, shopper marketing, trade budget management, insights, trend analysis, and post analysis
- Implemented and renegotiated pricing strategies in annual plan following company price increase to improve annual trade rate by -415 BPS
- Built and executed 2-year strategic growth initiative resulting in +9 net new items, front-end reinvention, and self check out retrofitting.
District Sales Manager
The Hershey Company
Detroit, MI
07.2016 - 06.2019
- Managed MI and OH geography accounts: $104M District made up of Wal-Mart, Food, and Convenience
- Directed and coached team of 27 sales professionals,1 Supervisor, and 1 college intern
- Senior Level Operations Contacts (WMT RVP, KR Divisional Buyers, Convenience Franchise owners)
- Overall business +4.9% across all business channel customers leading area 2 consecutive years.
Customer Sales Executive
The Hershey Company
Charlotte, NC
02.2015 - 07.2016
- Aligned Hershey goals with retailers and distributors to drive growth of +6.3%, $333K across 23 retailer chains
- Partnered distributor sales teams with Hershey sales teams to outpace geographic results +15%
- Grew geographic distributor contract enrollments by +14.2% vs 2014
- Built and negotiated 2016 joint business plan to achieve largest customers first +$1M year.
District Sales Supervisor
The Hershey Company
Louisville, KY
03.2013 - 02.2015
- Managed and developed team of 10 Merchandisers representing $13M territory: 1215 accounts
- Grew Nielsen accounts +8.5% in first year, contract sales +112% to goal, #3 national market share
- Created multiple area initiatives driving regional market share growth and new item growth.
Retail Sales Representative
The Hershey Company
Macomb, MI
09.2010 - 03.2013
- Consulted decision makers; developed growth plans in $3.9M territory of WMT and food accounts
- Earned 3 leadership roles and assisted in training 5 new employees in selling skill development, resource organization, effective presentations, and merchandising for promotional impact.
Education
Bachelor of Science - General Business Administration/Leadership
Central Michigan University
Mt. Pleasant, MI05.2010
Skills
- Revenue Forecasting
- Pricing Strategy and Analysis
- Sales Negotiation
- Key Account Development
- Operations Management
- Hiring and Training
- Employee Coaching and Mentoring
- Customer Resource Management
- Corporate Communications
- Cross-Functional Communication
- Brand Management
- Data Analytics
- Reporting oversight
- Business Analysis and Reporting
- Customer Relationship Management
- Work Planning and Prioritization
Awards
- Retail VP’s Top Performer Award - 2011-2018, 8 quarterly awards
- B.R.E. Leaders’ Summit – Team Project Winner - May 2012
- National Contract Planning – Committee Chairperson - March 2014
- B.R.E. Leaders’ Summit – Event Director - May 2018
- SAP PlanEx Super-User – Food Team Lead - 2021
- Recognition and Rewards Committee – Captain - 2022
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Fitness
Better For You Brands
Consumer Packaged Goods
Outdoors
Nutrition
Timeline
Senior Manager, Sales Planning
Amplify Snacking Company
06.2022 - Current
Manager, Sales Planning Trade
Amplify Snacking Company
11.2021 - 06.2022
Customer Sales Executive
The Hershey Company
06.2019 - 11.2021
District Sales Manager
The Hershey Company
07.2016 - 06.2019
Customer Sales Executive
The Hershey Company
02.2015 - 07.2016
District Sales Supervisor
The Hershey Company
03.2013 - 02.2015
Retail Sales Representative
The Hershey Company
09.2010 - 03.2013
Bachelor of Science - General Business Administration/Leadership
Central Michigan University